HelloKindred

Digital Marketing Specialist – Mid-level

HelloKindred

contract

Posted on:

Location Type: Remote

Location: Remote • 🇿🇦 South Africa

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Job Level

Mid-LevelSenior

About the role

  • Build and optimize customer journeys for lead generation and nurturing across digital touchpoints.
  • Implement segmentation strategies and automation workflows to support lead conversion and progression through the funnel.
  • Translate the communications strategy and brand value proposition into a robust, channel-specific content plan.
  • Support the planning and scheduling of content across blogs, email, and social media with a focus on driving engagement and leads.
  • Plan, build, and send monthly newsletters and nurture campaigns using HubSpot or Zoho.
  • Manage the company’s LinkedIn presence, posting regularly and engaging with the community.
  • Report on campaign performance across channels including LinkedIn, email, and website.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 3–5 years’ experience in B2B digital marketing with a strong understanding of lead generation, campaign execution, and content marketing.
  • Proficiency in HubSpot and/or Zoho (CRM and marketing modules) is essential.
  • Experience managing LinkedIn ad campaigns with measurable lead generation success.
  • Strong understanding of customer journey mapping and lifecycle marketing.
  • Solid skills in email marketing, content planning, and campaign reporting.
  • Analytical mindset with a focus on data-driven decisions.
  • Excellent communication and project management skills.
Benefits
  • Competitive salary
  • Flexible working hours
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lead generationcampaign executioncontent marketingcustomer journey mappingemail marketingcontent planningcampaign reportingdata-driven decision making
Soft skills
communicationproject managementanalytical mindset
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications