Content Marketing Specialist, B2B
Hello Heart
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $95,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and manage high-performing B2B content including blogs, case studies, landing pages, reports, and email campaigns.
- Create segmented content for key audiences such as Medicare Advantage plans, public and private sector employers, and labor unions.
- Partner with Sales and BDR teams to craft lead-converting email campaigns across awareness, consideration, and conversion stages.
- Collaborate with Events Marketing to promote meetings, webinars, and conferences through targeted campaigns that drive ROI.
- Write and optimize digital ad copy for LinkedIn, display, and other paid channels; collaborate with Design on creative execution.
- Ensure all content aligns with Hello Heart’s brand voice, tone, and messaging across all channels.
- Use data and performance metrics to measure impact and inform future content strategy.
Requirements
- 4+ years of content marketing experience, with proven success in B2B healthcare or digital health marketing.
- Demonstrated experience writing high-performing, lead-generating email and digital campaigns.
- Strong storytelling and editing skills; able to simplify complex topics for busy decision-makers.
- Experience using marketing automation platforms such as HubSpot, Marketo, or Pardot.
- Analytical mindset with a focus on optimizing performance and conversion metrics.
- Excellent collaboration and project management skills.
- Self-starter with curiosity, empathy, and a drive to grow in a fast-paced environment.
Benefits
- Positive, diverse, and supportive culture
- Opportunities for collaboration, creativity, and growth
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketingemail campaignsdigital campaignsstorytellingeditingperformance metricslead generationcontent optimizationB2B marketinghealthcare marketing
Soft skills
collaborationproject managementcuriosityempathyself-starteranalytical mindsetcommunicationsimplifying complex topicsdrive to growcreativity