Hello Alice

Email Marketing Manager

Hello Alice

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

JuniorMid-Level

Tech Stack

Cloud

About the role

  • Manage day to day email execution including targeting, optimization, scheduling and coordination with the creative team.
  • Optimize existing owner touchpoints including content, cadence and creative.
  • Build customized and automated owner flows leveraging data collected during the owner onboarding process so that the owner experience is optimized based on where they are at with their business.
  • Evaluate existing ESP and where there needs to be integrated tools and services so our email communications can scale.
  • Provide reporting, actionable insights and adapt to refine performance to meet organization wide KPIs.
  • Develop and implement testing strategy for one off emails, weekly communications and automated flows
  • Develop communications touchpoints plan for launch of new products and services, manage the implementation of and test and refine as needed.
  • Manage email programs required across the organization including in support of Partner Success and our Enterprise sales.

Requirements

  • Minimum of a BA degree in a related field.
  • 2-3 years of proven experience as an email marketing specialist.
  • Proficiency in marketing automation technology including Salesforce Marketing Cloud.
  • Excellent written communication skills with experience working and building relationships cross functionally.
  • Excellent analytical skills and ability to provide actionable insights from data.
  • Experience with Salesforce Marketing Cloud highly desirable.
Benefits
  • This is a fully remote position.
  • Ability to travel periodically throughout the United States.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingmarketing automationdata analysisreportingtesting strategycontent optimizationowner onboardingperformance metricsemail executionautomated flows
Soft skills
written communicationrelationship buildinganalytical skillscross-functional collaborationadaptabilityorganizational skillsproblem-solvingstrategic thinkingattention to detailproject management