Paid Search Specialist – Google Ads, Meta

Helium SEO

Paid Search Specialist for Helium SEO managing Google Ads and Meta Ads campaigns. Responsible for strategy, implementation, and reporting for various clients, focusing on measurable KPIs.

Posted 4/21/2026contractRemote • 🇦🇷 ArgentinaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Build and manage paid advertising campaigns for multiple clients ranging from $k-$10k+/mo in ad spend across various industries.
Develop growth strategies for clients and execute around measurable KPIs.
Monitor and analyze performance data and report results effectively to the team.
Create client-facing presentations, as needed, to report on strategy, testing, performance, and insights.
Proactively perform keyword research, A/B ad copy testing, competitor analysis, test target audiences and bid strategies.
Participate in creative discussions around strategies and tactics that drive results with a team of Ad Specialists.

Requirements

What you’ll need

3+ years of hands-on experience building and managing Google Ads campaigns from scratch, including Search and Performance Max (PMAX), with demonstrable knowledge of how bid strategy changes affect campaign behavior.
Ability to clearly explain and apply Google Ads bidding strategies — including Maximize Conversions, Maximize Conversion Value, Target CPA, and Target ROAS — and when to use each based on client goals and account maturity.
Previous experience at a digital marketing or paid search agency managing multiple client accounts simultaneously, ideally across home services, B2C, or lead generation verticals.
Proven experience with Meta Ads in addition to Google, with the ability to recommend the right platform mix based on client industry and goals.
Strong working knowledge of keyword research, match types, and negative keyword management within Google Ads.
Experience with Google Analytics (GA4) and Google Tag Manager for conversion tracking setup and troubleshooting.
Proficient in English — reading, writing, and speaking — with the ability to communicate campaign performance and strategy clearly in a professional context.

Benefits

Comp & perks

This position is not eligible for benefits.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google AdsPerformance MaxA/B testingkeyword researchbid strategyMaximize ConversionsMaximize Conversion ValueTarget CPATarget ROASGoogle Analytics

Soft Skills

communicationpresentation skillsteam collaborationanalytical thinkingstrategic thinking