Marketing Lead

Heidi Health

Marketing Lead overseeing Japan’s marketing strategy for a healthcare AI company, executing campaigns and managing regional partnerships while driving brand presence and qualified pipeline.

Posted 7/28/2026full-time🇯🇵 JapanSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing marketing strategies within the healthcare and health tech sectors, with a strong focus on campaign management, brand presence, and event planning. Proficient in both Japanese and English, capable of navigating complex sales environments and fostering relationships with stakeholders.

Highest-signal resume keywords

5+ Years Marketing ExperienceFluent in JapaneseHealthcare Marketing ExpertiseCampaign Performance TrackingEvent Planning and Execution

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Strategy ExecutionCampaign ManagementLead QualificationContent CreationBrand Development

Soft Skills

Strategic ThinkingHands-On ExecutionOptimistic MindsetConfidence in Decision-MakingOpen to Feedback

Tools & Technologies

PR ManagementEvent Management SoftwareMarketing Automation Tools

Industry Keywords

HealthcareHealth TechB2B MarketingLife SciencesRegulated Environments

About the role

Key responsibilities & impact

Execute Heidi's Japan marketing strategy in line with direction set by the global and local leadership, translating global positioning into locally credible campaigns
Act as the day-to-day marketing lead for Japan, working closely with sales and regional stakeholders to prioritise, sequence, and resource activity
Drive qualified pipeline by running regional campaigns across inbound and outbound channels, and supporting lead qualification, nurturing, and handover into sales
Build a consistent brand presence across the market, supporting PR, media, and thought leadership, and contributing to case studies, long-form content, and executive messaging
Plan and deliver regional events, conferences, and activations, including flagship moments and round tables, and work with partners, customers, and associations to extend Heidi's reach in Japan
Manage relationships with internal marketing resources and external agencies across PR, creative, and events, holding agency delivery to agreed briefs
Track campaign and event performance, share insights with regional and global teams, and flag risks or opportunities to the GTM leadership team

Requirements

What you’ll need

5+ years of marketing experience in healthcare, health tech, or regulated B2B environments, though we care more about what you've shipped/built than years on the clock
An optimistic belief in software. You believe great products can transform someone's day
Fluent in Japanese with strong working English, and experience supporting enterprise or complex sales environments in Japan's healthcare or life sciences sector
Comfortable balancing strategic thinking with hands-on execution in a fast-scaling organisation with limited support infrastructure
Passion for AI, shown through hands-on building, prototyping, or side projects
You default to building over requesting
You're confident in your thinking and open to being wrong. Great ideas win regardless of who surfaces them.

Benefits

Comp & perks

We chose to open-source our benefits hub, if you care to take a peek.