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SEO Localisation Specialist, EU
Heidi HealthSEO Localisation Specialist responsible for local SEO strategy and organic growth in AI healthtech. Focuses on multilingual SEO foundations for rapid growth in international markets.
About the role
Key responsibilities & impact- SEO Strategy and Research: Size organic search opportunities per country and language. Research priority keywords per locale aligned to intent and funnel.
- Localisation Framework: Create briefs and style guides, then coordinate with local growth managers to ensure cultural fit and regulatory accuracy, among others
- International Tech SEO: Audit and recommend improvements re: hreflang, language and region selectors, canonical rules, URL patterns, crawl budgets, and sitemaps.
- On-page Multilingual Optimisation: Generate a pipeline for adapting titles, schema, and internal linking per market. Run locale-specific tests eg content types, CTAs, etc.
- Measurement and AI enablement: Build GA4 dashboards per market. Track clicks, CTR, engagement, and conversions.
Requirements
What you’ll need- 5+ years in international or multilingual SEO with shipped results across at least 3 non-English markets
- Expertise in keyword research, SERP analysis, and content prioritization per locale
- Strong localisation experience and coordination with local growth managers
- Working proficiency with localisation and CMS platforms like Crowdin and Sanity
- Familiarity with international technical SEO, including hreflang, canonical strategy, and language routing, among others.
- Clear written communication and dependable delivery across time zones
- Up-to-date with international SEO and localization trends, cross-locale SERP norms, and emerging AI-driven patterns across languages and markets.
- Bonus: Healthcare-related experience or medical background
Benefits
Comp & perks- Flexible hybrid working environment
- Learn from some of the best engineers and creatives, joining a diverse team
- Become an owner, with shares (equity) in the company, if Heidi wins, we all win
- The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
- If you have an impact quickly, the opportunity to fast track your startup career!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEO strategykeyword researchSERP analysiscontent prioritizationinternational technical SEOhreflangcanonical strategylocalisationon-page optimisationGA4 dashboards
Soft Skills
clear written communicationdependable deliverycoordinationcultural fit awarenessregulatory accuracy