SEO Content Specialist

Heidi Health

SEO Content Specialist focusing on content writing and optimisation for AI healthtech startup. Collaborating with the GTM team on organic growth initiatives to drive global engagement.

Posted 5/9/2026full-timeRemote • 🇵🇭 PhilippinesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Content creation: Write high-quality, search-optimised content including blog posts, landing pages, and guides designed specifically to improve organic and AI search visibility, user engagement, and sign-ups.
Keyword research: Conduct thorough keyword, competitor, AIO, and SERP analyses to identify high-value search terms and content opportunities. Align keyword strategy closely with user intent to drive qualified website traffic.
Content experimentation: Test new content strategies, formats, and topics to uncover untapped growth opportunities. Evaluate results to continuously improve content performance and organic reach.
On-page optimisation: Improve content quality by optimising meta titles, meta descriptions, headings, and body copy, ensuring alignment with SEO best practices to maximise visibility and click-through rates.
AI automation: Leverage AI to implement solutions that streamline day-to-day task management, such as generating assets, coordinating translations, publishing workflows, and updating content masterlists, among others.

Requirements

What you’ll need

3+ SEO copywriting experience, excellent content writing ability, strong understanding of user intent
Proficient in CMS platforms, particularly Sanity
Analytical: Experience with SEO tools and analytics, data-driven decision making
Initiative: Self-starter with proven track record of shipping content that drives growth, comfortable with consistent hands-on execution
Communication: Work effectively with designers, developers, and other stakeholders
Adaptability: Up-to-date with AIO and SEO trends, industry best practices, and new techniques in AI and organic search growth
Bonus: Healthcare-related experience or medical background

Benefits

Comp & perks

Flexible hybrid working environment
Learn from some of the best engineers and creatives, joining a diverse team
Become an owner, with shares (equity) in the company, if Heidi wins, we all win
The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
If you have an impact quickly, the opportunity to fast track your startup career!

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEO copywritingcontent writingkeyword researchon-page optimisationAIO analysisSERP analysisdata-driven decision makingcontent experimentationmeta title optimisationmeta description optimisation

Soft Skills

initiativecommunicationadaptabilityanalytical thinkingself-startercollaborationproblem-solvingcreativityattention to detailgrowth mindset