Heidi Health

Paid Search Specialist

Heidi Health

full-time

Posted on:

Location Type: Hybrid

Location: Melbourne • Australia

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Job Level

Junior

About the role

  • Manage and optimise day-to-day Google Ads campaigns across Search, Performance Max, YouTube and display
  • Own budgets, pacing, bid strategies, and continuous optimisation to improve ROI
  • Review and restructure campaigns to ensure efficiency and scalability across markets
  • Conduct structured experiments across ad copy, keywords, and landing page variants to drive continuous improvement
  • Roll out new initiatives: keyword expansion, new campaigns, advanced audience strategies
  • Audit and refine tracking setup (conversion, attribution, audience signals) in collaboration with analytics and product teams
  • Build and maintain performance dashboards that surface key metrics and insights
  • Identify areas of wasted spend and reallocate budgets toward high-performing segments
  • Partner cross-functionally to improve the post-click experience and conversion funnel
  • Present data-driven insights and recommendations that inform scaling decisions and future strategy
  • Stay ahead of new Google Ads features, betas, and industry best practices to keep Heidi’s acquisition strategy cutting-edge

Requirements

  • 1–3 years of hands-on experience managing Google Ads (Search, Performance Max, YouTube, Display)
  • Proven track record of optimising for performance KPIs (CPA, ROAS, CVR, CTR)
  • Skilled in Google Ads Editor, Google Analytics, and Google Tag Manager
  • Demonstrated ability to structure and execute experiments and testing roadmaps
  • Strong understanding of conversion tracking, attribution models, and audience strategies
  • Data-led mindset — comfortable turning insights into action
  • Excellent attention to detail and a proactive approach to identifying and fixing issues
  • Clear communication skills and ability to collaborate across marketing, creative, and data teams
  • [Bonus] Experience working across multi-region or multi-language accounts
  • [Bonus] Experience optimising landing pages or collaborating on CRO initiatives
Benefits
  • Flexible hybrid working environment, with 3 days in the office.
  • A generous personal development budget of $500 per annum
  • Learn from some of the best engineers and creatives, joining a diverse team
  • Become an owner, with shares (equity) in the company, if Heidi wins, we all win
  • The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
  • If you have an impact quickly, the opportunity to fast track your startup career!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsPerformance MaxYouTube AdsDisplay AdsCPAROASCVRCTRconversion trackingattribution models
Soft Skills
attention to detailproactive problem solvingclear communicationcollaborationdata-driven mindsetstructured experimentationbudget managementperformance optimisationanalytical thinkingstrategic planning