Heidi Health

GTM Engineer

Heidi Health

full-time

Posted on:

Location Type: Hybrid

Location: Melbourne • Australia

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Tech Stack

Apollo

About the role

  • Build and maintain CRM workflows, automations, and data structures in alignment with global RevOps standards.
  • Implement and manage regional data enrichment programs to surface actionable insights for Pre-Sales, Sales, and Customer Success teams.
  • Adapt and operationalise AI tooling (copilots, scoring, prioritisation models, automated summaries, qualification signals).
  • Maintain and optimize lead routing, notifications, task automation, field structures, and lifecycle processes.
  • Ensure CRM data structures and definitions remain consistent and scalable across global and regional teams.
  • Support SDRs and AEs with list uploads, segmentation, data preparation, and prospecting workflows tailored to regional requirements.
  • Build datasets and automations that help identify and prioritise high-value accounts and contacts.
  • Ensure inbound, outbound, and PQL signals flow reliably to the right team members, incorporating regional specifics where needed.
  • Adjust and refine workflows and automations based on team feedback and local market patterns.
  • Serve as the in-region GTM systems expert who understands customer profiles, market behaviours, and revenue execution patterns.
  • Partner closely with regional revenue leadership to ensure systems and data support their outbound and inbound motions.
  • Collaborate with the global RevOps function to ensure regional consistency and data hygiene within the GTM engine.
  • Identify regional GTM execution gaps and convert them into system or automation improvements that can scale globally.
  • Monitor system performance, ensuring workflows, automations, enrichment feeds, and AI processes run reliably.
  • Troubleshoot and resolve data quality or workflow issues that impact sales execution.
  • Maintain documentation for regional workflows, enrichment logic, AI processes, and system configurations.
  • Ensure complete and accurate datasets feed into global reporting and analytics.

Requirements

  • Strong hands-on HubSpot experience across workflows, properties, objects, routing, scoring, and pipelines.
  • Practical experience with enrichment and intent tools (Clay, Clearbit, Apollo, ZoomInfo, 6sense) and embedding enriched data into GTM workflows.
  • Familiarity with AI, automation, and integration platforms (OpenAI API, Zapier, Workato, Segment, custom scripts).
  • A solid grasp of GTM motions — outbound, inbound routing, PQLs, and lead lifecycle management.
  • Comfort translating sales team needs into clear, scalable system solutions.
  • Strong debugging and problem-solving skills, with a knack for finding root causes quickly.
  • Experience in SaaS or fast-paced commercial environments.
  • A builder’s mindset — you enjoy creating automations and AI-powered tools that remove friction for GTM teams.
  • Ability to balance global system consistency with local market needs.
  • A collaborative, detail-oriented approach, passionate about clean data and reliable processes.
  • Curiosity, proactivity, and a willingness to experiment with new ways to power sales execution.
Benefits
  • Flexible hybrid working environment, with 3 days in the office.
  • A generous personal development budget of $500 per annum
  • Learn from some of the best engineers and creatives, joining a diverse team
  • Become an owner, with shares (equity) in the company, if Heidi wins, we all win
  • The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
  • If you have an impact quickly, the opportunity to fast track your startup career!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM workflowsdata structuresdata enrichmentAI toolinglead routingtask automationdata preparationautomation improvementsdebugginglead lifecycle management
Soft Skills
problem-solvingcollaborativedetail-orientedcuriosityproactivityadaptabilitycommunicationscalabilitycreativitycustomer-focused