Enterprise Director of Digital Marketing

HEI Hotels & Resorts

Enterprise Marketing Director at HEI Hotels & Resorts developing and executing marketing strategies for multiple properties. Focused on driving revenue through integrated marketing plans and cross-functional collaboration.

Posted 4/25/2026full-timeRemote • Connecticut • 🇺🇸 United StatesLead💰 $115,000 - $125,000 per yearWebsite

About the role

Key responsibilities & impact

Build and execute integrated marketing plans that support all revenue segments, including Transient, Group, BT, meetings, weddings, F&B, and experiential offerings.
Ensure each property’s brand voice, positioning, and content remain competitive and aligned with market demand.
Improve direct booking share through continuous optimization of website, paid media, metasearch, SEO, email/CRM, and social channels.
Partner with Revenue Management to activate targeted campaigns addressing demand shifts, pace needs, and compression opportunities.
Act as a key partner to GMs, DOSMs, revenue teams, and ownership groups; participate in commercial calls, planning sessions, and business reviews.
Support sales initiatives through segment-specific campaigns, BT visibility strategies, group lead-generation initiatives, and event-driven marketing.
Oversee creative, media, SEO, social, and PR partner execution, ensuring consistency with HEI standards and strong ROI.
Manage asset development including photography, videography, and brand collateral.
Monitor KPIs across channels and segments, providing monthly reporting with insights, trends, and actionable optimizations.
Provide forward-looking recommendations to maximize revenue, enhance visibility, and strengthen competitive positioning.

Requirements

What you’ll need

4–5+ years of progressive marketing experience, preferably in hospitality, travel, or multi-unit consumer brands
Strong understanding of digital marketing, brand strategy, and hotel commercial performance (Transient, Group, BT)
Ability to manage multiple properties and priorities in a fast-paced environment
Highly analytical with experience in performance tracking and data-driven decision making
Exceptional communication and project management skills
Familiarity with hotel CRMs, booking engines, metasearch, and brand systems is a plus
Comfortable with regular travel (approximately 25–40%)

Benefits

Comp & perks

Competitive Medical and Dental programs through Anthem Blue Cross Blue Shield
Vision insurance programs through EyeMed
Vacation, Sick and Holiday programs
Pet insurance through the ASPCA
Supplemental, Spousal and Child Life insurance
Short and Long-Term Disability plans
401(k) Savings Plan with matching funds
Discounts through 'YouDecide' and Hotel Room Discount programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingbrand strategyperformance trackingdata-driven decision makingSEOemail marketingCRMcampaign managementasset developmentKPI monitoring

Soft Skills

communicationproject managementanalytical thinkingprioritizationcollaborationadaptabilitystrategic planninginsight generationcreativityproblem solving