Online Marketing Specialist

Hedepy

Marketing Specialist for Hedepy, an online platform facilitating mental health care access. Handling local marketing efforts, influencer collaborations, and brand activities in Romania.

Posted 6/22/2026contractRemote • 🇷🇴 RomaniaJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Local marketing activities (50%) Creating and localizing campaigns, writing copy, running small marketing tests across channels, reading the results and evaluating impact.
Influencers and social media (25%) Leading influencer collaborations plus the strategy and day-to-day running of our organic channels on the Romanian market.
Brand activities (25%) PR stunts, brand pop-ups, collaborations. From idea through logistics to execution, including our presence at local events and festivals

Requirements

What you’ll need

Native-level Romanian (C2) with strong copywriting and editing skills, plus English at B2 level.
2+ years of experience in digital marketing, social media management, or influencer coordination.
You can read performance dashboards and work with metrics like CTR, CPA, and conversion rate to evaluate what's working and what isn't.
A track record of independently leading a project from idea to launch, whether a campaign, a collaboration, or a local brand activation.
Active use of AI tools (ChatGPT, Claude, Gemini or similar) as a normal part of your workflow, for copywriting, brainstorming, research, or reporting. We'll ask about this concretely.
Willingness to travel occasionally within Romania. Most of the work is remote, but some collaborations and PR stunts need you there in person.
Basic SEO knowledge
Deeper data literacy around performance channels
Basic skills with tools like Canva, Figma, or CapCut for quick, minor visual edits
Experience in a sensitive or regulated field (healthcare, mental health, fintech)

Benefits

Comp & perks

Remote-first culture, you can work from anywhere in Romania
2 free therapy sessions per month through our Hedepy platform :)
Work in an international team with colleagues from 10 different countries
A company-wide offsite is coming up in September, will we see you there? 🫶

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingeditingdigital marketingsocial media managementinfluencer coordinationperformance metricsSEOdata literacyvisual editing

Soft Skills

project leadershipcollaborationcreativityanalytical thinkingcommunication