Channel Manager – On Premise

Heaven Hill Brands

On-Premise Channel Manager responsible for executing strategic initiatives in Outstate MI. Leading distributor sales teams and enhancing brand presence in the region.

Posted 6/3/2026full-timeGrand Rapids • Missouri • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Support management of distributors on a day-to-day basis, ensuring adherence to our brand policies, distribution objectives are achieved, and promotional activity is taking place
Train distributor sales teams, observe competitive market activity, and evaluate distributor execution against our initiatives
Support local sales team
Meet with key on-premise accounts within assigned area to develop strong working relationships
Present and leverage our brands for increased volume and assist distributor in attaining our goals and objectives
Be visible at the distributor office, meeting with sales representatives and management to ensure share of mind
Align with key local events and participate where the opportunity fits our strategy, including execution of national initiatives in your local market
Act as contact for distributor sales teams to ensure they are informed of local and national objectives and programs while providing support for all sales-related activities
Execute product seminars at accounts and with the distributor sales teams
Provide National Account Mandate compliance updates as they are required
Stay informed of customer and consumer trends
Maintain calendar of activities and promotions, ensuring distributor and third-party agencies have successful communications
Provide monthly market activity report to supervisor, including list of objectives, accomplishments, competitive activity, special projects and/or any specific needs
Provide market and competitive brand updates to supervisor, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor and competitors
Review programs and execution updates with distributor management
Provide feedback on effectiveness of marketing and sales initiatives, including programs, POS, advertising, etc.
Assist on special projects such as verifying pricing and or distribution at on-premise accounts as assigned

Requirements

What you’ll need

Bachelor's Degree in Business Administration or related discipline; may substitute equivalent years of work-related experience
Five (5) plus years’ work-related experience in distilled spirits/wine supplier industry
Analytical skills, in particular, gathering data from a wide variety of sources, and presenting it in formats suitable for a wide variety of audiences
Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
Good managerial and effective presentation skills
Strong oral and written communication skills
Excellent interpersonal skills
Proficient using Microsoft Office, including Microsoft Word, Excel, and PowerPoint
Valid driver’s license required

Benefits

Comp & perks

Paid Vacation
11 Paid Holidays
Health, Dental & Vision eligibility from day one
FSA/HSA
401K match
EAP
Maternity/Paternity Leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

analytical skillssales techniquesmarketing strategyproduct demonstrationsales control systems

Soft Skills

managerial skillspresentation skillsoral communicationwritten communicationinterpersonal skills

Certifications

Bachelor's Degree in Business Administration