Market Access Communications Content and Copy Specialist
Blue Matter
VP, Health Economics and Access Strategy
HeartFlow, Inc
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $250,000 - $320,000 per year
Job Level
Lead
About the role
- Develop and execute a comprehensive health economics and market access strategy across HeartFlow’s portfolio, driving cost-effectiveness analyses in collaboration with internal teams and external experts.
- Lead market access initiatives in partnership with the SVP of Market Access & Reimbursement, securing coding, coverage, and payment for future products through engagement with physician specialty societies, CMS, USPSTF, AMA, and other key stakeholders.
- Align market access insights with organizational priorities, ensuring internal and external stakeholders are informed and equipped to support payment advocacy and expansion into new OUS markets.
- Design compelling communication tools that articulate the clinical and economic value of HeartFlow’s technologies, including refined economic models, HTA submissions, and payer-focused clinical dossiers.
- Drive evidence generation strategies with government affairs and clinical teams, shaping materials that strengthen HeartFlow’s value proposition with policymakers and regulatory bodies.
- Engage senior leaders, payers, and providers in both public and private sectors to secure coverage, establish reimbursement pathways, and negotiate payer contracts for Heartflow’s products and services.
- Foster payer partnerships post-coverage to support provider education, explore alternative payment models, and accelerate technology adoption.
- Anticipate market trends and cultivate team capabilities to drive innovative, proactive market access strategies.
- Act as a subject matter expert, educating cross-functional teams—including clinical, sales, marketing, and technology—on reimbursement and market access strategies that align with HeartFlow’s business objectives.
Requirements
- Greater than 10 years of demonstrated success in the area of health economics and reimbursement for medical devices, diagnostics, or pharmaceuticals, with strong connections to decision-making individuals and stakeholders in U.S. private and government payer organizations. Prior experience establishing coding, coverage, and payment in at-risk asymptomatic populations.
- Minimum 7 years’ experience building, managing, and leading teams in Market Access, Payer Relations, and Health Economics.
- Bachelor’s degree required; Master’s preferred.
- Significant experience in Health Economics & Reimbursement (HE&R) within the medical device sector.
- Proven ability to lead and oversee HEOR activities, including budget impact models, cost-effectiveness analyses, real-world evidence generation, and claims database studies.
- Demonstrated success leading the development and presentation of models that quantify the clinical and economic impact of new medical technologies.
- Exceptional communication skills with a proven track record of leading cross-functional teams to achieve successful coding, coverage, and payment for innovative healthcare technologies.
- Deep understanding of reimbursement mechanisms across markets, with specific expertise in at-risk asymptomatic populations.
- Strong leadership and organizational skills with the ability to build and lead a high-performing team composed of internal staff and external consultants.
- Experience managing teams and consultants in different locations, time zones, and countries is greatly preferred.
Benefits
- This position has an estimated base salary of $250,000 - $320,000, bonus, and equity.
- #LI-Hybrid (hybrid work arrangement)
