Senior Manager, Marketing Analytics

Heart & Stroke

Senior Manager in Marketing Analytics at Heart & Stroke focusing on business analytics and strategic decision-making. Leading analytics teams to support fundraising initiatives and enhance program effectiveness.

Posted 7/28/2026full-time🇨🇦 CanadaSenior💰 CA$95,000 - CA$120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Business and Marketing Analytics, utilizing data analysis to drive strategic decision-making and enhance program performance. Proficient in managing cross-functional collaborations and developing scalable measurement frameworks to optimize donor engagement and retention.

Highest-signal resume keywords

Business And Marketing AnalyticsData AnalysisSQLPower BIGoogle Analytics 4

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Hard Skills

Data AnalysisBusiness And Marketing AnalyticsSQLExcelDAXRPythonDigital Tracking FrameworksMulti-Channel Marketing StrategyEvaluation Frameworks

Soft Skills

CollaborationPeople ManagementConsultationInfluencing DecisionsEngagement Strategies

Tools & Technologies

Power BITableauCustomer DatabasesCRMsSelf-Service Visualization Tools

Industry Keywords

Donor ExperienceData PipelinesPerformance AssessmentEngagementAcquisition

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Provide strategic marketing and business analytics support for suite of programs and projects in portfolio.
Collaborate and consult with cross functional business leads using data analysis to influence critical decisions and shape strategy.
Develop evaluation frameworks for program strategies, aligning data insights with program goals to assess performance.
Enhance, improve and/or create scalable measurement frameworks for program success, supported by self-service visualization tools.
Lead donor behaviours analysis and segmentation to improve engagement, acquisition, retention and value maximization of different donor segments.
Collaborate with IT to improve data pipelines and manage implementation efforts.

Requirements

What you’ll need

University degree and a combination of applicable work experience.
Minimum 7 years’ experience of Business and Marketing Analytics experience in a customer centered organization.
At least 3 years of people management experience (virtually would be an asset).
Experience working with customer databases, CRMs, and front-end reporting/visualization tools (Power BI, Tableau).
Solid experience and understanding of data to inform Multi-Channel marketing strategy and tactics.
Experience managing external suppliers and consultant relationships.
Exceptional skills using SQL, Excel, DAX, R, Python.
Exceptional understanding of digital tracking frameworks including strong skills using Google Analytics 4.
An understanding of donor experience would be an asset.

Benefits

Comp & perks

Generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1.
Competitive health, medical, dental and vision benefits.
Life insurance and disability benefits.
Employee assistance program (EAP).
Defined contribution pension plan with employer matching.
Flexible hybrid working model.
Reimbursement for mobile phones and home office setup.
Opportunities for professional development.