Senior Manager, Marketing Analytics – Lottery

Heart & Stroke

Senior Manager, Marketing Analytics leading strategic data use for fundraising success at Heart & Stroke. Collaborating cross-functionally to optimize program effectiveness and campaign strategies.

Posted 7/24/2026full-timeToronto • 🇨🇦 CanadaSenior💰 CA$95,000 - CA$120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in Business and Marketing Analytics, with a strong focus on data-driven decision-making and strategic collaboration. Proficient in developing evaluation frameworks and enhancing measurement tools to optimize program performance and donor engagement.

Highest-signal resume keywords

Business And Marketing AnalyticsData AnalysisPeople ManagementPower BITableau

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Hard Skills

Data-Driven Decision MakingForecastingCampaign ImprovementDonor Behaviour AnalysisSegmentationMulti-Channel Marketing StrategySales Pipeline AnalyticsMass Media Campaign Reporting

Soft Skills

Strategic CollaborationConsultationContinuous Improvement

Tools & Technologies

Customer DatabasesCRMsSelf-Service Visualization Tools

Industry Keywords

Charity Lottery AnalyticsDigital MarketingBrand MarketingOffline Channels

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Provide strategic marketing and business analytics support for suite of programs and projects in portfolio.
Strategically collaborate and consult with cross functional business leads using data analysis to influence critical decisions, shape strategy and tactics, ultimately contributing to the strategic direction of programs and projects.
Develop evaluation frameworks for program strategies, aligning data insights with program goals to assess performance, drive continuous improvement and maximize fundraising impact.
Collaborate with business leads to create accurate forecasts/reforecasts to support their budget development and program optimization.
Drive campaign improvements by connecting drivers of future donor trends to historical behaviours, creating risk modules and test hypothesis using rigorous and complex analysis.
Enhance, improve and/or create scalable measurement frameworks for program success, supported by self-service visualization tools that enable real-time insights and data-driven decisions, allowing program leads to optimize resource allocation for greater effectiveness.
Lead donor behaviours analysis and segmentation, collaborating with senior leaders to improve engagement, acquisition, retention and value maximization of different donor segments.

Requirements

What you’ll need

Minimum 7 years’ experience of Business and Marketing Analytics experience in a customer centered organization.
At least 3 years of people management experience (virtually would be an asset).
Experience working with customer databases, CRMs, and front-end reporting/visualization tools (Power BI, Tableau).
Solid experience and understanding of data to inform Multi-Channel marketing strategy and tactics - including email, digital and brand marketing, as well as offline channels like mail and outbound telephone.
Experience managing external suppliers and consultant relationships.
Experience working with charity lottery analytics is an asset.
Experience with sales pipeline analytics is an asset.
Experience reporting on mass media campaigns including all types of digital (paid, social, etc...) and traditional media channels.

Benefits

Comp & perks

Generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1.
Competitive health, medical, dental and vision benefits.
Life insurance and disability benefits.
Employee assistance program (EAP).
Defined contribution pension plan with employer matching.
Flexible hybrid working model.
Reimbursement for mobile phones and home office setup.
Opportunities for professional development.