Content Writer

Heart & Stroke

Content Writer developing engaging and impactful content for Heart & Stroke's digital channels. Collaborating with internal and external stakeholders while managing projects independently.

Posted 5/12/2026full-timeRemote • 🇨🇦 CanadaJuniorMid-Level💰 CA$60,000 - CA$68,000 per yearWebsite

About the role

Key responsibilities & impact

Work with content and digital teams to develop and deliver data-driven content with the audience at the centre.
Researching, writing, editing and optimizing new website content, as assigned using AI across the content creation process, understanding its limitations and adhering to AI guidelines.
Preparing content for publication, including image research and optimization to improve searchability and readability.
Working with the digital experience specialist to identify SEO opportunities, when editing and rewriting content, to ensure discoverability.
Researching interesting topics and opportunities that increase web traffic and engagement.
Performing competitor content analysis.
Reviewing content with accessibility and equity, diversity and inclusion (EDI) perspectives to ensure it aligns with the foundation’s commitments.
Working with the content and digital teams to develop creative solutions to content needs.
Contributing ideas and developing prototypes in collaboration with internal stakeholders.
Managing monthly newsletter execution under the direction of the senior editor, content, writing content and managing workflow.
Maintain content updates and processes.
Reviewing and updating content as assigned.
Maintaining back-end systems — including writing and updating copydecks — for orderly site maintenance and content tracking.
Supporting content team in developing and improving workflow and related processes to maximize efficiency and facilitate collaboration.
Quality assurance testing of various digital properties (e.g. website, email newsletter).
Provide excellent client services.
Participating in content + creative services meetings and working with project manager to ensure internal client requests are delivered on time and on brief.
Managing tasks to completion including periodic reporting to senior editor, content, and communicating with stakeholders, as required prioritizing appropriately.

Requirements

What you’ll need

2–3 years of experience supporting digital content (marketing role or not-for-profit experience would be an asset)
strong writing skills (i.e. blogs and articles)
knowledge of digital media, including SEO and user journeys
comfortable using AI while recognizing its limitations
understanding of audience mind-set
aptitude for client service
demonstrated ability to meet deadlines
highly organized and attentive to details
self-starter ability to maintain productivity and pivot effectively
knowledge of French would be an asset

Benefits

Comp & perks

generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1
competitive health, medical, dental and vision benefits
life insurance
disability benefits
employee assistance program (EAP)
defined contribution pension plan with employer matching
flexible hybrid working model
reimbursement for mobile phones and home office setup
opportunities for professional development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOcontent optimizationcontent writingcontent editingAI content creationimage researchcompetitor content analysisquality assurance testingworkflow managementdigital media

Soft Skills

strong writing skillsclient serviceorganizational skillsattention to detailself-starterdeadline managementcollaborationcreativityadaptabilitycommunication