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Analyst, Constituent & Marketing Analytics
Heart & StrokeAnalyst responsible for delivering analytics and data-driven insights to support Heart & Stroke’s fundraising campaigns. Working remotely within Canada with occasional office meetings in Toronto.
Tech Stack
Tools & technologiesAmazon RedshiftBigQueryCloudTableau
About the role
Key responsibilities & impact- Analyze customer behaviour and work with marketing leads to develop and implement supporter segmentation and communication strategies and tactics
- Evaluate tactics and develop data insights to identify opportunities to improve supporter communication, upgrade, cross-sell, retention and lifetime value
- Intake analytics and reporting requests, including documenting requirements, metrics and dimension definitions, mock ups and robust documentation while tracking in task management platform
- Ensure the accurate completion of daily, weekly and campaign performance reports, as well as automated reports and dashboards using BigQuery, PowerBI, Salesforce Marketing Cloud, Google Analytics, Social and Paid Digital channels amongst other data sources
- Collaborate in the planning, execution and evaluation of the Foundation’s multi-channel Direct Marketing campaigns
- Manage the marketing campaign calendar ensure critical dates related to data operations are met
- Provide data and insights to support the development of program leads’ annual and short-term plans, forecasts and budgets
Requirements
What you’ll need- Minimum 2 years of analytics or data management experience in a customer-centered organization
- Experience reporting on mass media campaigns including all types of digital and traditional media channels
- Experience delivering data analysis and insight through storytelling and visualization
- Experience in data-visualization and data modeling using tools like Power BI or Tableau
- Experience working with CRM systems, and Cloud Analytics environments like BigQuery, Snowflake or Redshift
- Experience working with Google Analytics and digital marketing performance management
- University degree in analytics, data science, statistics, finance or equivalent
Benefits
Comp & perks- paid wellness days
- personal days
- health benefits
- medical benefits
- dental benefits
- vision benefits
- flexible hybrid working arrangements
- support with reimbursement for mobile phones and home office set up
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysisdata managementdata visualizationdata modelingcustomer segmentationreportinganalyticsdigital marketing performance managementstorytellingforecasting
Soft Skills
collaborationcommunicationorganizational skillsstrategic thinkingproblem-solving