Hearst Health

Customer Marketing Manager

Hearst Health

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Plan and deliver multi-channel marketing campaigns that drive audience growth, lead generation and customer engagement across health, wellness and luxury brands
  • Develop campaign ideas and briefs that translate marketing plans into compelling, customer-focused activity
  • Create and optimise campaigns designed to grow the customer database through sign-ups, subscriptions and other acquisition routes
  • Work across channels including email, social media, paid advertising and on-site placements to ensure campaigns are effectively executed
  • Collaborate with creative teams to produce high-quality marketing assets that reflect each brand’s identity and drive action
  • Monitor campaign performance, using data and insights to improve results and inform future activity
  • Work closely with internal teams (including editorial, insight and commercial) to ensure campaigns are aligned and delivered smoothly

Requirements

  • Demonstrated experience delivering multi-channel marketing campaigns (e.g. email, paid social, on-site), with clear examples of results achieved
  • Strong understanding of lead generation and audience growth, including experience improving sign-ups, subscriptions or acquisition performance
  • Ability to analyse campaign performance data and use insights to optimise activity and improve outcomes
  • Confident managing multiple campaigns or projects simultaneously, with strong organisation and attention to detail
  • Experience working collaboratively with cross-functional teams (e.g. creative, editorial, insight), with the ability to influence and align stakeholders
  • Commercially aware and results-driven, with a proactive approach to problem-solving and continuous improvement
  • (Desirable) Experience in media, lifestyle or subscription-based businesses, and familiarity with CRM or marketing automation tools
Benefits
  • Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
  • Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
  • Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
  • Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
  • Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
  • Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
  • Join one of our Hearst ERG Groups.
  • Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
  • Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
  • Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
multi-channel marketinglead generationaudience growthcampaign performance analysisdata insightscampaign optimisationproject managementproblem-solvingcontinuous improvement
Soft Skills
organisationattention to detailcollaborationinfluencingstakeholder alignmentproactive approachresults-driven