Hearst Health

Senior Content Strategy Manager, Fashion & Luxury

Hearst Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $88,000 - $106,000 per year

Job Level

Senior

About the role

  • Lead end-to-end content strategy for multiple Fashion & Luxury brands, driving audience growth and valuable conversions (e.g., commerce, subscriptions, newsletters)
  • Partner with senior editorial leaders to shape coverage and distribution strategies across Search, Discover, social, newsletters, Apple News, and onsite platforms
  • Translate performance data into actionable insights, moving from analysis to clear recommendations and measurable impact
  • Run experiments and growth initiatives, building structured project plans, tracking progress, and ensuring strong execution and follow-through
  • Conduct regular performance deep-dives and competitive analyses to identify opportunities, content gaps, and areas for optimization
  • Collaborate cross-functionally with teams including Commerce, Partnerships, and Product to align on strategy and amplify results
  • Champion content best practices through training, workshops, and ongoing enablement for editorial teams
  • Drive adoption of emerging tools and technologies, including AI, by testing, scaling, and embedding effective workflows

Requirements

  • 5+ years of experience in content strategy, audience development, or a related field, ideally within a fast-paced editorial environment
  • Strong editorial instincts with a clear point of view on what resonates with fashion and luxury audiences
  • Experience using analytics tools such as Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Google Trends)
  • Advanced proficiency in Google Sheets or Excel, with the ability to analyze and synthesize complex datasets
  • Demonstrated ability to turn data into compelling narratives, insights, and actionable strategies
  • Excellent communication and stakeholder management skills, with experience partnering across editorial, product, and business teams
  • Highly organized with strong project management skills; able to manage multiple priorities and deadlines effectively
  • A proactive, curious mindset with a passion for experimentation and continuous improvement
Benefits
  • Comprehensive health, dental, and vision insurance
  • 401(k) with company match
  • Paid time off, including vacation, sick leave, and holidays
  • Parental leave and family support programs
  • Employee wellness initiatives and resources
  • Access to exclusive events, content, and experiences
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategyaudience developmentanalyticsdata analysisSEOproject managementperformance analysiscompetitive analysisdata storytellingcontent optimization
Soft Skills
communicationstakeholder managementorganizational skillscuriosityproactivitycollaborationleadershiptrainingworkshop facilitationadaptability