Senior Marketing Manager, Autos
Hearst Health
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $88,000 - $106,000 per year
Job Level
About the role
- Develop innovative, revenue-generating marketing programs for automotive clients across print, digital, video, social, native, and experiential platforms
- Partner closely with the sales team to understand client objectives and craft strategic solutions that move their business forward
- Lead RFP responses and proactive pitches for Hearst Autos brands (Car and Driver, Road & Track, Autoweek) and the Hearst Autos In-Market network
- Collaborate cross-functionally with creative, strategy & insights, design, ad product, publisher teams, Hearst Made, and revenue operations to bring proposals to life
- Create compelling marketing materials including one-sheets, decks, and storytelling assets that clearly communicate value and differentiation
- Develop cross-portfolio opportunities in partnership with other Hearst brands including Esquire, ELLE, Delish, House Beautiful, Men’s Health, and more
- Leverage insights, analytics, and industry research to craft persuasive marketing narratives aligned with client KPIs
- Stay deeply connected to automotive industry trends, agency dynamics, and client strategies to proactively identify new opportunities
Requirements
- 8+ years of experience in digital media, marketing, or advertising
- BA/BS in Marketing, Communications, or a related field
- Strong understanding of automotive marketing, agency environments, and experiential programs (preferred but not required)
- Proven ability to develop strategic, client-focused solutions that drive revenue growth
- Experience building cross-platform programs across digital, print, video, social, and live experiences
- Digital media fluency including behavioral targeting, native advertising, programmatic, and data-driven solutions
- Understanding of digital metrics and measurement tools (e.g., comScore, Google stack, social analytics, IAB/MRC standards)
- Ability to navigate media planning and client approval processes
- Strong proposal writing, presentation, and storytelling skills with the confidence to lead discussions of all sizes
- Highly organized with exceptional attention to detail and the ability to manage multiple deadlines in a fast-paced environment
- Collaborative mindset with strong interpersonal skills and a solutions-oriented approach
- Proficiency in Google Workspace and Microsoft Office; experience with Adobe Creative Suite is a plus.
Benefits
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital mediamarketingadvertisingstrategic solutionscross-platform programsbehavioral targetingnative advertisingprogrammaticdata-driven solutionsdigital metrics
Soft Skills
proposal writingpresentation skillsstorytellingorganizational skillsattention to detailcollaborative mindsetinterpersonal skillssolutions-oriented approach
Certifications
BA in MarketingBA in Communications