
Senior Director, Advertising Systems – Automation
Hearst Health
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $190,000 - $230,000 per year
Job Level
About the role
- Lead the architecture and delivery of a centralized, interoperable data foundation across Salesforce (CRM), AdPoint (OMS), Google Ad Manager (GAM), Meta, and other media platforms.
- Design and govern APIs and services that enable seamless interoperability, campaign workflows, pacing, status tracking, delivery reporting, and discrepancy management.
- Architect and oversee scalable data pipelines on Google Cloud into BigQuery (batch and near-real-time), ensuring monitoring, lineage, auditability, and SLA adherence.
- Build and maintain a finance-grade reporting layer powering Looker and Domo; standardize and govern metric definitions (booked, delivered, billed, pacing, forecast, yield).
- Drive automation of data ingestion, transformation, reconciliation, and quality controls to reduce manual processes and improve root-cause analysis.
- Establish consistent identifiers, mapping rules, and entity resolution frameworks across systems to enable a single source of truth.
- Lead and mentor a small NYC-based engineering team while coordinating sprint execution with outsourced development partners.
- Partner closely with Revenue Operations, Finance, Marketing, and Product to prioritize roadmaps and deliver scalable, business-aligned solutions—including exploring AI/ML applications for anomaly detection, forecasting, deduplication, and operational automation.
Requirements
- Deep experience (12+ years) in data architecture and/or data engineering, including hands-on work within ad tech or publisher revenue workflows.
- Proven success integrating Salesforce, OMS platforms (AdPoint or similar), and Google Ad Manager to enable operational interoperability and reporting.
- Strong understanding of ad operations data structures and processes (campaign hierarchies, trafficking, delivery, pacing, discrepancies).
- Advanced expertise building data products on Google Cloud, with BigQuery as a core warehouse solution.
- Strong SQL, canonical and dimensional data modeling skills, and a commitment to auditability and finance-grade accuracy.
- Demonstrated ability to lead teams and deliver results using a combination of in-house and outsourced engineering resources.
- Clear communicator who can translate complex technical concepts into business-aligned solutions; skilled in documentation including data contracts, runbooks, and architecture diagrams.
- Experience with Looker modeling/semantic layers and/or Domo governance preferred.
- Familiarity with GAM reporting APIs, log-level data, MDM/entity resolution, or applied AI/ML for automation and forecasting is a plus.
- Ability to work in-office in New York City 4 days per week.
Benefits
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data architecturedata engineeringAPI designdata pipelinesGoogle CloudBigQuerySQLdata modelingautomationad tech
Soft Skills
leadershipcommunicationmentoringcollaborationproblem-solvingdocumentation