Hearst Health

Manager, Marketing – Account Strategy

Hearst Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $76,000 - $87,000 per year

About the role

  • Translate client RFPs into strategic, insight-driven marketing proposals that drive revenue and margin growth
  • Conceptualize and develop cross-platform programs including custom content, native integrations, experiential activations, and direct digital marketing campaigns
  • Partner closely with sales, campaign strategy, and content studio teams to build compelling, proactive ideas that preempt the RFP process
  • Leverage data, research, and audience insights to craft persuasive narratives and informed recommendations
  • Ensure all proposals and executions reflect the highest standards of Hearst brand quality, creativity, and storytelling
  • Manage day-to-day requests from sales and internal stakeholders with clarity, responsiveness, and strategic thinking
  • Oversee project budgets and timelines to ensure efficient, high-quality delivery

Requirements

  • Experience developing marketing proposals from both a strategic and executional perspective
  • Strong copywriting skills, with the ability to craft persuasive, client-ready materials
  • Ability to interpret RFPs, media grids, and client briefs with accuracy and insight
  • Analytical and strategic thinker who uses data to inform decisions and storytelling
  • Strong written and verbal communication skills, with confidence presenting ideas to senior stakeholders
  • Highly organized and comfortable managing multiple priorities in a fast-paced, evolving environment
  • Resourceful problem-solver who takes initiative and approaches challenges with a positive, solutions-oriented mindset
  • Collaborative team player who thrives in cross-functional environments
  • Interest in Hearst editorial brands and the Style & Design industries is a plus
  • Proficiency in Microsoft Office, Keynote, and Google Suite.
Benefits
  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingdata analysisstrategic marketingproposal developmentaudience insightsproject managementbudget managementdigital marketingcontent developmentmedia interpretation
Soft Skills
strategic thinkingcommunicationorganizationproblem-solvingcollaborationresponsivenesscreativityinitiativeadaptabilitypresentation skills