Hearst Health

Director, Demand Generation – Market Strategy

Hearst Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Job Level

Lead

About the role

  • Lead development and execution of enterprise-level demand generation strategy and thought leadership programs.
  • based on synthesis of feedback
  • Partner with portfolio marketing and sales leaders to identify highest-impact opportunities that increase visibility and accelerate commercial outcomes.
  • Create mechanisms (e.g., shared CRM insights, centralized data resources) to facilitate cross-company visibility, collaboration and demand generation.
  • Build and oversee programs that connect executives and sales leaders with key healthcare decision makers and influencers.
  • Drive a unified narrative and external presence for Hearst Health at highest-impact conferences, trade shows, and in media/analyst forums.
  • Oversee design and delivery of internal events (e.g., leadership summits, marketing forums) that foster alignment and shared purpose.
  • Serve as an ambassador for Hearst Health in external forums, representing the collective brand and thought leadership agenda.
  • Own and manage portfolio of brand initiatives and refine for strategic alignment and impact.

Requirements

  • 10+ years of experience in B2B growth strategy, sales enablement, or marketing strategy with exposure to complex, matrixed organizations.
  • Backgrounds that may be relevant include:
  • Sales enablement leadership at enterprise B2B or healthcare technology firms.
  • Agency experience (e.g., communications, growth marketing, or thought leadership development) serving C-level clients.
  • Platform or “center of excellence” roles within private equity or venture capital organizations.
  • Management consulting with experience in growth strategy or sales enablement.
  • Proven track record in demand generation, sales enablement, or strategic execution, or marketing strategy—ideally across multiple brands or business units.
  • Strong executive presence, including ability to synthesize executive feedback and guide to the “right answer”; able to engage credibly with C-suites, boards, and investors.
  • Skilled at balancing high-level strategy development with disciplined project management and execution.
  • Comfortable operating in a dynamic environment with limited infrastructure—building as you go—and operating as a “team of one.”
  • Excellent written and verbal communication skills; capable of crafting and articulating a persuasive point of view.
  • Experience working in or with healthcare technology, data, or services organizations strongly preferred.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationsales enablementmarketing strategyproject managementstrategic executiongrowth strategythought leadership developmentcommunicationsdata analysisportfolio management
Soft Skills
executive presencecommunication skillscollaborationsynthesis of feedbackpersuasive articulationleadershipadaptabilitystrategic thinkingrelationship buildingproblem solving