Hearst Health

Executive Director – Lifecycle Marketing

Hearst Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $168,000 - $204,000 per year

Job Level

Lead

About the role

  • Define and execute a unified email and lifecycle marketing strategy across acquisition, newsletters, and retention to drive engagement, loyalty, and monetization.
  • Partner with Editorial, Marketing, and Business Unit leaders to align lifecycle initiatives with subscription, commerce, advertising, and brand goals.
  • Reimagine the role of newsletters as engines of audience growth, brand affinity, and revenue—from flagship products to new launches.
  • Advance first- and zero-party data strategies in collaboration with Product, Data, and Engineering to power segmentation, personalization, and CRM capabilities.
  • Lead experimentation and expansion into new lifecycle channels, including SMS, to deepen audience relationships.
  • Inspire, mentor, and develop a high-performing team of senior leaders and managers, fostering a culture of innovation, accountability, and excellence.
  • Drive operational rigor and prioritization across a complex, multi-brand portfolio, focusing resources on the highest-impact opportunities.
  • Communicate performance, insights, and recommendations to senior stakeholders, influencing strategy and business direction.

Requirements

  • A strategic, hands-on leader who can translate vision into execution across large-scale marketing programs.
  • Deep expertise in email, CRM, or lifecycle marketing, with a strong understanding of acquisition, engagement, and retention strategies.
  • Fluency in marketing technology ecosystems, including ESPs, CRM platforms, and personalization frameworks.
  • A customer-obsessed mindset that blends editorial intuition with data-driven decision-making.
  • Proven experience leading, mentoring, and scaling high-performing teams in complex organizations.
  • Strong cross-functional collaborator with the ability to influence at all levels of the business.
  • Experience in media, subscription, or commerce-driven environments preferred.
Benefits
  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketinglifecycle marketingCRM strategiesdata-driven decision-makingsegmentationpersonalizationacquisition strategiesengagement strategiesretention strategiesexperimentation
Soft Skills
strategic leadershipmentoringteam developmentcross-functional collaborationinfluencingcommunicationinnovationaccountabilityoperational rigorprioritization