Hearst Health

Brand Marketing Manager

Hearst Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $70,000 - $75,000 per year

About the role

  • Partner with the Senior Brand Marketing Manager to support long-term brand planning and day-to-day brand stewardship across the full King Features IP portfolio
  • Serve as a brand expert across all King Features brands, ensuring consistency in positioning, voice, and messaging across licensing, publishing, gaming, experiential, entertainment, marketing, and press
  • Proactively identify and propose brand marketing initiatives that drive awareness, cultural relevance, and revenue opportunities
  • Research trends, insights, and marketplace opportunities to inform strategic recommendations
  • Lead the planning and execution of approved marketing initiatives and special projects from concept through completion, including timelines, budgets, vendors, creative development, logistics, and reporting
  • Prepare post-campaign recaps and performance summaries for internal stakeholders
  • Act as the first point of contact for public relations, managing the external PR agency relationship
  • Own PR calendars and timelines, ensuring alignment with brand, licensing, and partner priorities
  • Serve as the primary marketing contact for licensing partners, working closely with the Licensing team to track key launches
  • Support the creation and ongoing maintenance of external sales decks and one-sheets used to drive licensing opportunities
  • Manage relationships with costume character partners
  • Curate and distribute quarterly newsletters, highlighting brand activity and performance
  • Track departmental expenses against budget and submit invoices in partnership with Finance and AP
  • Participate in ad-hoc projects as needed.

Requirements

  • Bachelor’s degree
  • 5+ years of experience in brand marketing, brand management, or related fields
  • Demonstrated experience building or managing brands; character IP or licensing experience strongly preferred
  • Exceptional project management, organizational, and communication skills
  • Ability to manage multiple priorities and adapt quickly in a fast-paced environment
  • Strong relationship-building and account management skills
  • Comfort presenting to partners and internal senior leadership
  • Advanced proficiency in PowerPoint and Canva with a strong understanding of design principles
  • High proficiency in Microsoft Office, including Excel, PowerPoint, Word, Outlook, as well as Google Workspace, Dropbox, and Teams
Benefits
  • 401(k) matching
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand marketingbrand managementproject managementorganizational skillscommunication skillsrelationship buildingaccount managementdesign principles
Soft Skills
adaptabilitymulti-priority managementpresentation skills
Certifications
Bachelor’s degree