Product Marketing Lead

HealthJoy

Product Marketing Lead driving impactful strategies for healthtech innovation at HealthJoy. Collaborating cross-functionally to influence product positioning and market momentum.

Posted 5/14/2026full-timeRemote • Illinois • 🇺🇸 United StatesSenior💰 $120,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Positioning governance — Maintain our positioning framework as the source of truth: what we say, what we don't say, how we differ from competitors, and where we don't play. Evolve it as the market and product change.
Narrative consistency — Evaluate marketing materials, sales content, and launch assets for messaging alignment. Partner with Content Marketing to keep the HealthJoy Benefits OS story coherent across every audience and channel.
GTM strategy & launch execution — Own positioning, messaging, and GTM strategy for product launches. Partner with Growth Marketing to translate product positioning into high-performing campaign themes and channel strategies. Lead cross-functional planning timed to industry seasonality and measure launch impact on the funnel. You are able to confidently work across teams and influence stakeholders and decision makers.
Market & competitive intelligence — Track market trends and how competitors position themselves. Maintain battlecards and oversee win/loss analysis. Keep a running record of what competitors say so we know what to avoid and where to counter.
Buyer expertise — Own deep knowledge of our buyers: benefits consultants, brokers, and the HR and finance leaders they advise at self-funded employers. Know their language and their pressures.
Product partnership — Work closely with Product Management. Understand the Benefits OS platform and its core capabilities well enough to position them confidently
Field team enablement — Partner with Revenue Enablement to build training and key message frameworks for Sales and Customer Success. Review training content for accuracy. Make sure field teams know what to say, what not to say, and why.
Performance & iteration — Tie PMM work to outcomes: win rate, sales cycle, content adoption. Work with Growth Marketing to analyze messaging resonance across digital channels. Use A/B test results and conversion data to refine our positioning and GTM activity.

Requirements

What you’ll need

7+ years in product marketing, B2B or B2B2C — healthcare technology or benefits strongly preferred
Fluency in the benefits market: self-funded employers, benefits administration, the broker and consultant buying process
Experience with category creation or major market repositioning — not just launching features into an established narrative
Proven architect of positioning. You've owned positioning before — built frameworks, defended them, and updated them when the market moved
Measurable results. You can point to a launch that moved win rate, sales cycle, or content adoption and explain exactly why
AI- First mindset. You use AI tools to work faster and think better. You have clear opinions on how to build, calibrate, and oversee AI agents to automate.
You drive alignment without authority — you've influenced the work of peers and senior stakeholders through the strength of your thinking, not a reporting line
You drive alignment across Sales, CS, and leadership — not just participate in it
Narrative trailblazer. You've taken a product with no established narrative and made it coherent across a sales team, a launch plan, and a market that wasn't paying attention yet
Master communicator. Strong writer and communicator — clear, compelling, concise and able to appeal to different audiences
Educational background. Bachelor's or graduate degree in marketing, healthcare, business, or related field.

Benefits

Comp & perks

Medical, Dental and vision insurance packages
HSA contribution match
Stock options for eligible roles
401k match
Paid parental leave
Company sponsored Short Term and Long Term Disability coverage
Flexible PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingGTM strategymarket repositioningpositioning frameworksA/B testingcompetitive analysiscontent adoptionsales cycle optimizationAI tools utilizationnarrative development

Soft Skills

influence without authoritycross-functional collaborationstrong communicationstorytellingalignment drivinganalytical thinkingtraining developmentstakeholder engagementadaptabilitystrategic thinking

Certifications

Bachelor's degreegraduate degree in marketinggraduate degree in healthcaregraduate degree in business