HealthFitness

Director, Sales

HealthFitness

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Responsible for identifying, pursuing, and closing new HealthFitness sales.
  • Executes the sales strategy by managing a robust pipeline of opportunities, leading discovery, and multi-product solution development, and consistently delivering individual target revenue results.
  • Demonstrate strong solution knowledge, manage multiple concurrent sales cycles, and contribute to the evolution of the HealthFitness sales approach.
  • Develop and own a defined business plan that outlines sales strategies and tactics to achieve assigned activity and revenue targets, prioritizing efforts to balance near-term revenue delivery with sustained pipeline development.
  • Build, qualify, and advance a healthy pipeline of corporate and commercial real estate markets sales opportunities aligned to individual revenue and activity goals, while supporting overall company growth objectives.
  • Initiate and drive the lead generation and qualification process for assigned named accounts through working relationships with Human Resources, Procurement, Safety, and Facilities.
  • Own and close sales opportunities within an assigned target area, effectively managing multiple concurrent pursuits from initial prospecting through contract execution.
  • Maintain accurate forecasting and opportunity documentation within sales tracking software to support pipeline visibility, business planning, and regular sales reporting of sales activity and forecasts to leadership.
  • Develop tailored solutions using established HealthFitness products and services that align to in-depth understanding of prospect needs and strategic objectives.
  • Clearly articulate solution value, differentiation, and expected outcomes to prospects throughout the evaluation process.
  • Lead approach to finalist presentation and subsequent follow-ups to bring new opportunities sales to closure, navigating objections and negotiations independently while escalating complex issues appropriately.
  • Partner closely with internal teams (Sales Operations, Finance, Product, etc.) to support proposal development, pricing, and contracting.
  • Manage stakeholder buying processes with HR, Safety, Procurement, and Facilities functional leaders, through all stages of the sales cycle.
  • Identify and cultivate relationships with Procurement, Human Resources, and Safety function leadership at Fortune 500 organizations and commercial real estate property management.
  • Promote the HealthFitness brand and value proposition by conducting industry-specific presentations, demonstrating an in-depth knowledge of products and services.
  • Gather and share insights related to market trends, competitor activity, and prospect feedback with sales leadership and key internal departments.
  • Represent HealthFitness professionally at designated trade shows and industry conferences, maximizing new business opportunities including pre and post event communications.

Requirements

  • Bachelor’s degree and 5+ years related B2B sales experience, or equivalent combination education and experience.
  • Proven track record in selling solutions in fitness, injury prevention, wellness or related industry, meeting or exceeding pipeline and revenue goals and delivering on commitments in highly competitive environments.
  • Proficient with CRM and other technology for timely entry of sales activities, lead, and opportunity management.
  • A self-starter with the ability to manage multiple, complex sales opportunities at various stages of the sales process while demonstrating effective planning, prioritization, and organizational skills.
  • Excellent interpersonal communication, presentation and negotiation skills, including the ability to build effective relationships at all levels.
  • Strong listening and comprehension skills, including the ability to identify underlying client needs and translate those needs into tailored product and service solutions.
  • Excellent problem-solving skills; demonstrating persistence, adaptability and creativity.
  • Strong product proficiency; ability to articulate value and product differentiation.
  • Expertise in networking, cold calling, multithreaded relationship development and lead generation.
  • Ability to quickly and objectively evaluate the viability of new opportunities to ensure efforts are properly aligned.
  • Demonstrated experience effectively driving the contracting process with internal teams and various purchasing divisions within a customer organization.
  • Proficiency in Microsoft Office applications.
  • Ability to travel up to 50%, including overnight stays.
  • Preferred Working knowledge of HubSpot CRM.
  • B2B Sales experience with track record of selling into Human Resources, Safety, Procurement, and Facilities.
  • Experience creating marketing & business development campaigns.
  • Target account selling.
Benefits
  • Medical/Dental/Vision plans including HSA, PPO and FSA options
  • retirement/401(k) with employer matching program
  • fitness and wellness programs incentivized with medical plan discounts
  • certification reimbursement program
  • tuition reimbursement
  • paid new parent leave
  • paid Holidays and PTO (starting at 3 weeks for full-time associates)
  • volunteer paid time off and much more.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B salessolution sellinglead generationcontract negotiationpipeline managementsales forecastingmarket analysisproduct differentiationbusiness developmentaccount management
Soft Skills
interpersonal communicationpresentation skillsnegotiation skillsplanning skillsorganizational skillsproblem-solving skillslistening skillsadaptabilitycreativityrelationship building