HealthBit | Consultoria em Gestão de Saúde Corporativa

Account-Based Marketing (ABM) Analyst

HealthBit | Consultoria em Gestão de Saúde Corporativa

full-time

Posted on:

Location Type: Remote

Location: Brazil

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About the role

  • Account Mapping: Identify and segment target accounts (ICP) in collaboration with the Sales and Marketing teams.
  • Market Intelligence: Conduct deep research on selected accounts (identify decision-makers, industry pain points, and business challenges).
  • Creation of Personalized Campaigns: Develop ABM strategies (1:1, 1:Few, 1:Many), building tailored engagement cadences.
  • Marketing/Sales Alignment: Lead alignment meetings with Account Executives to ensure generated leads receive the appropriate approach.
  • Content Personalization: Write and adapt copy for emails, landing pages, ads (LinkedIn Ads), and supporting materials focused on specific accounts.
  • Tools Management: Operate CRM and prospecting tools to monitor account engagement and pipeline progression (RD Station and ZOHO).
  • Results Analysis: Track metrics such as open rates, engagement by account, funnel velocity, and ROI of specific campaigns.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Advertising, Public Relations, Communication, or related fields.
  • Prior experience with ABM or Inbound Marketing strategies in B2B companies (preferably in Healthcare, Technology, or Complex Services sectors).
  • Excellent writing skills and ease interacting across departments and hierarchical levels.
  • Familiarity with CRM (ZOHO, RD Station) and LinkedIn Sales Navigator.
  • Ability to read data and translate it into actionable plans.
Benefits
  • Life insurance
  • Unimed Campinas national health plan
  • Medication benefit (Prime Raia Drogasil)
  • Meal allowance (BRL 704.00)
  • Home office allowance (BRL 120.00)
  • Mental health allowance (up to BRL 300.00)
  • Childcare allowance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ABM strategiesInbound Marketingcontent personalizationdata analysiscampaign metrics tracking
Soft Skills
writing skillsinterdepartmental communicationleadershipcollaboration
Certifications
Bachelor's degree in MarketingBachelor's degree in Business AdministrationBachelor's degree in AdvertisingBachelor's degree in Public RelationsBachelor's degree in Communication