Uplevel Our Provider Narrative: Reimagine how we communicate our product value to accelerate adoption of Headway’s full feature stack
Support Growth & Sales objectives: Structure and prioritize initiatives around equipping them to win
Own the Provider Go-to-Market experience: Lead end-to-end provider marketing strategy and coordinated GTM efforts
Strengthen the Provider Community: Evolve our community programs into a competitive moat that fosters connection and fuels loyalty
Lead a High-Performing Marketing Team: Instill a test-and-learn culture and establish repeatable playbooks

Requirements

10+ years of marketing experience, with at least 3 years in a leadership role owning go-to-market strategy end-to-end
Proven track record of building and executing multi-channel marketing programs that drive acquisition, engagement, and retention - ideally in a marketplace, SaaS, or platform business
Strong positioning and messaging chops - distill complex product value into clear, compelling narratives
Experience partnering closely with Sales and Growth teams, including owning sales enablement materials and channel messaging
Data-driven marketer with hands-on experience running structured experiments, A/B tests, and using insights to optimize campaigns and build repeatable playbooks
Experience building or scaling community programs as a growth and retention lever
Demonstrated ability to hire, develop, and lead high-performing teams that balance creative excellence with analytical rigor
Familiarity with AI tools and a track record of leveraging them to accelerate marketing workflows and testing velocity

Benefits

Equity compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-Home Stipend
Therapy Reimbursement
16-week parental leave for eligible employees
Carrot Fertility annual reimbursement and membership
13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
Flexible PTO
Employee Assistance Program (EAP)
Training and professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

go-to-market strategymulti-channel marketing programssales enablement materialsA/B testingdata-driven marketingcommunity program developmentcampaign optimizationnarrative developmentmarketing workflowsanalytical rigor

Soft Skills

leadershipteam developmentcreative excellencecommunicationcollaborationstrategic thinkingproblem-solvingadaptabilitytest-and-learn culturerelationship building