Headway EdTech

Marketing Graphic Designer

Headway EdTech

full-time

Posted on:

Location Type: Hybrid

Location: Kyiv • Ukraine

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About the role

  • Maintain, improve, and evolve the existing visual style of blogs on websites;
  • Design visual content for the blogs of two products — Headway and Nibble (with potential to expand to more brands);
  • Coordinate the work of 2 freelance designers: distribute tasks, manage capacity, review output, and provide feedback;
  • Collaborate cross-functionally with a content manager, content writers, SEO specialist, and developers;
  • Develop and implement solutions to speed up and optimize visual content production workflows;
  • Work with basic analytics to measure the impact of design decisions on performance metrics;
  • Gradually get involved in CRO thinking — learn the approach, develop an eye for conversion-focused design, and eventually contribute ideas.

Requirements

  • Understanding of brand identity and the ability to apply and adapt it across different placements (blog format).
  • Strong knowledge of composition, typography, color theory, and core design principles.
  • Advanced Figma proficiency.
  • Experience working with AI tools for image generation and workflow optimization (GPTs, Claude Artifacts, Gems, etc.).
  • Experience coordinating freelancers or contractors.
  • Comfortable giving and receiving constructive feedback, managing a high volume of tasks, and prioritizing effectively.
  • Strong communication skills — able to collaborate with cross-functional teams and back up design decisions with data.
  • Proactive and business-oriented mindset: independently identifies ways to strengthen design impact and understands how design decisions affect metrics.
  • Would be a plus: Experience in art direction; Basic knowledge of SEO and experience working with CMS platforms; Genuine interest in widening knowledge in conversion design and analytics.
Benefits
  • Work within an ambitious team on a socially impactful education product.
  • An office with a reliable shelter, generators, satellite internet, and other amenities.
  • Access to our corporate knowledge base and professional communities.
  • Personal development plan.
  • Compensation for English language learning, external training, and courses.
  • Medical insurance and full sick leave compensation.
  • Corporate holidays: we take a week-long paid holiday to rest and recharge twice a year.
  • Supporting initiatives that help Ukraine.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Figmacompositiontypographycolor theorydesign principlesAI tools for image generationworkflow optimizationCRO thinkingconversion-focused designanalytics
Soft Skills
constructive feedbacktask managementprioritizationcommunicationcollaborationproactive mindsetbusiness-oriented mindsetindependent identification of design impactcapacity managementreviewing output