Marketing Graphic Designer

Headway EdTech

Marketing Graphic Designer maintaining and evolving visual styles for EdTech blogs and collaborating with teams on design impact and performance metrics. Focused on innovative solutions and design impact analysis.

Posted 4/15/2026full-timeKyiv • 🇺🇦 UkraineMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Maintain, improve, and evolve the existing visual style of blogs on websites;
Design visual content for the blogs of two products — Headway and Nibble (with potential to expand to more brands);
Coordinate the work of 2 freelance designers: distribute tasks, manage capacity, review output, and provide feedback;
Collaborate cross-functionally with a content manager, content writers, SEO specialist, and developers;
Develop and implement solutions to speed up and optimize visual content production workflows;
Work with basic analytics to measure the impact of design decisions on performance metrics;
Gradually get involved in CRO thinking — learn the approach, develop an eye for conversion-focused design, and eventually contribute ideas.

Requirements

What you’ll need

Understanding of brand identity and the ability to apply and adapt it across different placements (blog format).
Strong knowledge of composition, typography, color theory, and core design principles.
Advanced Figma proficiency.
Experience working with AI tools for image generation and workflow optimization (GPTs, Claude Artifacts, Gems, etc.).
Experience coordinating freelancers or contractors.
Comfortable giving and receiving constructive feedback, managing a high volume of tasks, and prioritizing effectively.
Strong communication skills — able to collaborate with cross-functional teams and back up design decisions with data.
Proactive and business-oriented mindset: independently identifies ways to strengthen design impact and understands how design decisions affect metrics.
Would be a plus: Experience in art direction; Basic knowledge of SEO and experience working with CMS platforms; Genuine interest in widening knowledge in conversion design and analytics.

Benefits

Comp & perks

Work within an ambitious team on a socially impactful education product.
An office with a reliable shelter, generators, satellite internet, and other amenities.
Access to our corporate knowledge base and professional communities.
Personal development plan.
Compensation for English language learning, external training, and courses.
Medical insurance and full sick leave compensation.
Corporate holidays: we take a week-long paid holiday to rest and recharge twice a year.
Supporting initiatives that help Ukraine.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Figmacompositiontypographycolor theorydesign principlesAI tools for image generationworkflow optimizationCRO thinkingconversion-focused designanalytics

Soft Skills

constructive feedbacktask managementprioritizationcommunicationcollaborationproactive mindsetbusiness-oriented mindsetindependent identification of design impactcapacity managementreviewing output