CRM Systems – Lifecycle Manager

Headspace

CRM Systems & Lifecycle Manager at Headspace overseeing marketing data architecture and system design. Managing campaign execution while collaborating with Engineering and Marketing teams.

Posted 6/18/2026full-timeCalifornia • 🇺🇸 United StatesMid-LevelSenior💰 $79,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Own the data foundation that powers lifecycle marketing
Maintain and evolve Braze data integrity
Design, execute, and analyze A/B experiments in Braze
Independently identify and solve analytical challenges across the CRM ecosystem
Monitor campaign performance across channels

Requirements

What you’ll need

5+ years of experience in marketing operations or CRM
Strong systems thinking with experience in event-based data models
Deep expertise in Braze including campaign and Canvas builds, segmentation, Liquid Logic, and performance reporting
Strong understanding of multi-channel best practices, deliverability, and data protection laws
Experience designing and interpreting A/B experiments
Highly motivated self-starter with project management skills

Benefits

Comp & perks

base salary
stock awards
comprehensive healthcare coverage
monthly wellness stipend
retirement savings match
lifetime Headspace membership
generous parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

BrazeA/B testingevent-based data modelscampaign buildssegmentationLiquid Logicperformance reportingdata integritymulti-channel marketingdata protection laws

Soft Skills

systems thinkinganalytical problem solvingproject managementself-startermotivation