Senior Marketing Manager

Headspace

Senior Member Marketing Manager designing marketing strategies for health plans and employers at Headspace. Collaborating across teams to optimize member engagement and achieve client goals.

Posted 5/26/2026full-timeSan Francisco • 🇺🇸 United StatesSenior💰 $99,000 - $138,000 per yearWebsite

About the role

Key responsibilities & impact

Partner with client success to design and execute employer and member-facing enrollment and engagement strategies that support client goals such as utilization, retention, and value realization.
Consult with employer clients to understand workforce demographics, benefit structures, and communication channels, tailoring marketing approaches to maximize relevance and adoption.
Lead the development and execution of integrated marketing plans, including open enrollment, launch campaigns, and ongoing engagement initiatives across digital and employer communication channels.
In partnership with the Lifecycle team, design and optimize member lifecycle programs from activation and onboarding through long-term engagement and re-engagement — tied to measurable utilization outcomes.
Translate health plan brand, compliance, and regulatory requirements into clear, compelling client-facing marketing assets and toolkits.
Collaborate cross-functionally with Health Plan Sales, Employer Success, Product Marketing, and Creative teams to ensure consistent messaging and seamless execution.
Analyze enrollment and engagement performance data to identify gaps, optimize campaigns, and recommend continuous improvements across accounts.
Act as a subject-matter expert on payer-sponsored benefit models, sharing insights to inform broader go-to-market strategy.
Manage multiple concurrent health plan-sponsored employer workstreams, ensuring high-quality delivery in a fast-paced, cross-functional environment.

Requirements

What you’ll need

7-10+ years of experience in B2B, B2B2C, or healthcare marketing, consulting, or client services
Proven ability to design and execute enrollment and engagement campaigns that drive measurable outcomes across member populations.
Strong understanding of employer-sponsored benefits and the role health plans play in delivering and promoting value-added solutions.
Excellent project management skills, with the ability to juggle multiple priorities and align cross-functional teams.
Data-driven mindset, with experience using insights and performance metrics to inform recommendations and optimization.
Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, employer-ready messaging.

Benefits

Comp & perks

base salary
stock awards
comprehensive healthcare coverage
monthly wellness stipend
retirement savings match
lifetime Headspace membership
generous parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingB2B2C marketinghealthcare marketingenrollment campaignsengagement campaignsproject managementdata analysisperformance metricsmarketing strategyclient services

Soft Skills

communication skillsproject management skillscross-functional collaborationdata-driven mindsetability to juggle multiple prioritiesconsultative skillsproblem-solvingadaptabilityleadershipclient relationship management