Director, B2B Product Marketing

Headspace

Director of B2B Product Marketing at Headspace, defining and scaling mental health positioning for employers and benefits consultants. Leading commercialization and go-to-market strategy for B2B products.

Posted 5/5/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $154,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Own B2B product positioning, messaging, and packaging across Headspace’s Mental Health Companion offerings, ensuring clear differentiation for employers, health plans, and benefits consultants
Craft buyer- and influencer-centric storytelling that translates Headspace’s end-to-end mental healthcare model into compelling value propositions for employers, health plans, and benefits consultants
Develop high-impact external assets (sales decks, consultant-facing materials, narratives, launch messaging, thought leadership) and internal enablement tools that support all phases of the sales cycle, in close partnership with Commercial teams
Lead commercialization and go-to-market strategy for new and existing B2B products and features, from early narrative development through full-funnel activation
Act as a strategic thought partner to Product, shaping the roadmap through deep understanding of customer needs, benefits consultant influence, market dynamics, and competitive landscape
Synthesize insights from the field—including feedback from customers, sales, partners, and benefits consultants—to inform positioning, prioritization, and business strategy
Serve as connective tissue across teams, aligning Product, Commercial, Marketing, Clinical, Member Support, and Communications around a shared go-to-market narrative
Champion the Mental Health Companion category, helping Headspace define and lead this space through strong points of view, consistent language, and differentiated storytelling

Requirements

What you’ll need

10+ years of B2B product marketing experience, ideally within high-growth digital health, telehealth, mental health, wellbeing, employer benefits, or adjacent categories
Demonstrated experience marketing through complex buying committees, including benefits consultants and broker-influenced sales motions
Proven track record of leading complex product launches, defining product-market fit, and building differentiated positioning and go-to-market strategies
Strong ability to influence without authority, building trust and alignment across senior stakeholders and cross-functional teams
Exceptional storytelling, writing, and presentation skills, with the ability to simplify complexity and clearly articulate strategic narratives
Comfort operating in an ambiguous, fast-paced environment, with strong prioritization and bias toward action
Passion for mental health and alignment with Headspace’s mission of creating a world where everyone is kind to their mind
Comfortable influencing at the executive level while remaining hands-on in execution and rolling up sleeves to create the tools and materials that drive results.

Benefits

Comp & perks

base salary
stock awards
comprehensive healthcare coverage
monthly wellness stipend
retirement savings match
lifetime Headspace membership
generous parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B product marketingproduct positioninggo-to-market strategyproduct launchesproduct-market fitstorytellingnarrative developmentsales enablementthought leadershipcomplex buying committees

Soft Skills

influence without authoritybuilding trustalignment across teamsexceptional writing skillspresentation skillssimplifying complexityprioritizationbias toward actionstrategic thinkingcollaboration