Lifecycle Marketing Manager

Headspace

Temp Lifecycle Marketing Manager at Headspace leading Braze operations with a focus on member experience and business impact.

Posted 4/22/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Drive strategy and execution for core Lifecycle marketing initiatives, including our monthly newsletter, while partnering closely with the Lifecycle team on high-impact marketing and product launches within Braze
Design, execute, and analyze A/B and multivariate experiments in Braze, delivering clear reporting and actionable readouts to internal stakeholders
Collaborate cross-functionally with Analytics, Product, and Engineering teams to surface and address needs unique to Lifecycle campaigns and initiatives
Partner with the B2B Marketing Ops team to support client launches and migrations, ensuring seamless execution for B2B audiences
Flex to support ad-hoc campaign builds and reporting requests across the broader team

Requirements

What you’ll need

3+ years experience in marketing or CRM operations, ideally focusing on execution of marketing campaigns across email, push, in-app modal, and SMS
You have a deep understanding of multi-channel best practices, deliverability and data protection laws
You are highly motivated and considered a self-starter, running projects from start to finish
You’re a strong project manager, and can manage multiple projects, priorities, and resources
You’re a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter
Data-driven and able to report cleanly and accurately on marketing campaigns.

Benefits

Comp & perks

A mission that matters—with impact you can see and feel
A culture that’s collaborative, inclusive, and grounded in our values
The chance to shape what mental health care looks like next
Competitive pay and benefits that support your whole self

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

A/B testingmultivariate testingemail marketingpush notificationsin-app messagingSMS marketingdata analysiscampaign executionmarketing strategyCRM operations

Soft Skills

project managementcollaborationself-startermotivatedinterpret feedbackactionable insightsprioritizationresource managementcommunicationadaptability