Brand Partnerships Lead
headspace
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $101,300 - $144,000 per year
Job Level
Senior
About the role
- Support the development of brand partnership strategy and lead execution across select priority areas in alignment with Headspace’s business goals.
- Identify and prioritize partnership categories — including lifestyle, entertainment, media, and consumer brands — that strengthen Headspace’s cultural relevance and reach.
- Develop frameworks for evaluating partnership opportunities through brand impact, audience growth, and ROI.
- Monitor market and cultural trends to uncover new collaboration opportunities.
- Lead end-to-end partnership development — from sourcing and pitching to structuring and negotiation.
- Collaborate with partners to co-create integrated marketing campaigns, co-branded content, and experiential activations that tell shared brand stories.
- Partner with internal teams to bring partnerships to life across owned and earned channels (e.g., app integrations, digital campaigns, social storytelling, PR, and experiential).
- Build scalable playbooks that streamline partnership execution, ensure cross-functional alignment, and establish clear performance-tracking frameworks to measure impact and optimize outcomes.
- Manage cross-functional alignment across Legal, Finance, Marketing, and Product teams to ensure successful deal execution.
- Cultivate and manage a portfolio of key brand and media partners to ensure long-term success and mutual value.
- Build executive-level relationships with partner organizations and serve as the Headspace brand ambassador in partnership conversations.
- Track performance and report on partnership results and insights to senior leadership.
- Partner with internal stakeholders to ensure brand partnerships ladder up to the broader marketing and brand strategy.
- Contribute to internal guidance and best practices around cultural partnerships, wellness collaborations, and purpose-driven marketing.
- Support creative development and storytelling for partnership announcements, case studies, and go-to-market narratives.
Requirements
- 6+ years of experience in brand partnerships, strategic alliances, or business development within the consumer, lifestyle, entertainment, or digital media industries.
- Proven track record of building and executing co-marketing, content, or experiential partnerships that drive measurable brand and business impact.
- Strong negotiation and relationship-building skills with senior brand, agency, and media stakeholders.
- Creative thinker with deep understanding of consumer insights, cultural trends, and storytelling through partnerships.
- Strong project management skills and ability to work cross-functionally in a fast-paced environment.
- Passion for Headspace’s mission and a genuine belief in the power of mindfulness and mental well-being.
- Experience working in health, wellness, lifestyle, or purpose-driven brands.
- Background in media, influencer, or entertainment partnerships.
- MBA or advanced degree in Marketing, Business, or Communications.
Benefits
- comprehensive healthcare coverage
- monthly wellness stipend
- retirement savings match
- lifetime Headspace membership
- generous parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand partnership strategyco-marketing partnershipscontent partnershipsexperiential partnershipsnegotiationperformance trackingproject managementaudience growth evaluationROI analysismarket trend analysis
Soft skills
relationship-buildingcreative thinkingcross-functional collaborationcommunicationstrategic thinkingleadershipcultural awarenessinsight analysisstorytellingadaptability
Certifications
MBAadvanced degree in Marketingadvanced degree in Businessadvanced degree in Communications