Senior Integrated Marketing Manager
Headspace
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $158,000 per year
Job Level
Senior
About the role
- Champion and embed Headspace’s brand strategy and positioning across teams, ensuring our narratives are consistently and impactfully reflected across PR, Social, Product Marketing, Growth Marketing, Content, Creative, and Partnerships.
- Ideate, vision and manage the unified campaign calendar to make the most impact on our target audiences, by aligning priorities, ensuring visibility and driving seamless coordination across internal teams and external partners.
- Lead integrated marketing planning and execution for brand and integrated marketing moments - developing clear briefs, frameworks, and measurement plans that align with brand and business objectives across paid, owned, and earned channels.
- Lead brand health tracking, partnering with Research to turn data into insights that inform marketing strategy, messaging and campaign planning.
- Leverage AI-powered tools and insights to enhance integrated marketing – driving efficiency in planning, elevate creative impact, and strengthening emotional connection with audiences.
- Champion Headspace’s mission of providing every person access to lifelong mental health support through thoughtful, inclusive, and human-centered marketing.
Requirements
- 5 to 7 years of experience in integrated marketing, brand management, or campaign strategy - ideally in consumer health, wellness, tech, or high-growth environments.
- Proven experience leading cross-functional campaigns from planning, strategy to execution, with measurable brand or business impact.
- Strong understanding of full-funnel marketing, including content, social, media, partnerships, and lifecycle.
- Experience with AI-powered tools to drive efficiency, creative impact and emotional resonance.
- Ability to operate with an owner's mindset in a scrappy, fast-moving environment, collaborating with cross-functional partners who wear many hats
- Excellent project management, communication, and relationship-building skills.
- Ability to synthesize insights and translate strategy into actionable, creative briefs.
- Collaborative, solutions-oriented mindset with the ability to thrive in a fast-paced, evolving environment.
- Passion for mental health and belief in Headspace’s vision of a world where everyone is kind to their mind.
Benefits
- Comprehensive healthcare coverage
- Monthly wellness stipend
- Retirement savings match
- Lifetime Headspace membership
- Generous parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
integrated marketingbrand managementcampaign strategyfull-funnel marketingproject managementdata analysiscreative brief developmentmeasurement planningcross-functional campaign executioncontent marketing
Soft skills
communicationrelationship-buildingcollaborationsolutions-oriented mindsetability to synthesize insightsowner's mindsetadaptabilitycreativitystrategic thinkingpassion for mental health