Senior Growth Marketing Manager

Headlight

Senior Growth Marketing Manager at Headlight, driving client acquisition across multiple channels and optimizing marketing strategies. Collaborating with internal teams to enhance growth and improve patient access to care.

Posted 5/5/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $140,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

We’re hiring our first dedicated Senior Growth Marketing Manager to own client acquisition across paid, directory, and organic channels.
You’ll own both acquisition channel strategy and execution—identifying the highest-impact opportunities, prioritizing across channels, and rolling up your sleeves to implement and optimize campaigns.
You’ll play a key role in shaping how we invest in and scale growth, bringing structure and clarity to an evolving set of opportunities.
You will partner closely with internal teams (analytics, product, creative) and external agencies to ensure our acquisition efforts are aligned, measurable, and continuously improving.
This role requires strong judgment, a bias toward action, and the ability to balance short-term performance with longer-term growth.
This role reports to the VP of Marketing and is ideal for someone who thrives in a hands-on environment, enjoys building from the ground up, and wants to have a direct impact on how patients discover and access care.

Requirements

What you’ll need

7–9 years of experience in growth, performance, and/or digital marketing roles. Preferrably in behavioral health or healthcare.
5+ years of experience managing paid media campaigns (Meta required; Google Ads a plus)
Proficiency with Meta Ads Manager, Google Analytics, Google Business Profile, and HubSpot (or similar platforms).
Proven ownership of acquisition channels and measurable outcomes (not just execution)
Experience working with SEO teams or agencies, with the ability to guide strategy and evaluate performance
Strong analytical skills and experience working with marketing data, attribution, and performance reporting
Ability to prioritize across competing opportunities and make sound tradeoff decisions
Comfortable operating both strategically and tactically in a fast-moving environment
Experience evaluating, testing, and scaling new acquisition channels
Collaborative and effective at working cross-functionally with internal teams and external partners

Benefits

Comp & perks

Competitive compensation package
Full benefits including health, dental, vision, 401(k), and paid time off
Opportunity to join a purpose-driven, high-growth leadership team at a pivotal moment in behavioral healthcare transformation
Professional development opportunities and training
Collaborative and supportive work culture.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketingperformance marketingdigital marketingpaid media campaignsSEO strategymarketing data analysisattributionperformance reportingacquisition channel managementcampaign optimization

Soft Skills

strong judgmentbias toward actionprioritizationsound tradeoff decisionsstrategic thinkingtactical executioncollaborationcross-functional teamworkadaptabilityhands-on approach