HDMZ

Digital Marketing

• Collaborate with account managers, management team, and project managers to ensure client needs are met and exceeded, workloads are manageable and appropriately assigned, billable work does not exceed scope, and work with the corporate culture of positive, transparent, collaborative, and client-first mentality.
• Develop, propose, implement, and digital ad campaigns on a variety of platforms (Google Ads, Bing, Facebook Ads, LinkedIn, Programmatic, Reddit Ads) and for Clients targeting a variety of audiences with complex and overlapping needs
• Manage SEM and social media campaigns within a predetermined budget to optimize and achieve client goals.
• Fluently analyze and report on Client website performance, ad campaigns, and social media efforts using a variety of analytics dashboards
• Consistently monitor Clients’ campaign/website performance, supported by proactive recommendations, best practices, A/B testing results, and generalized optimizations
• Develop and deliver regular website and campaign performance reports that provide actionable insights and recommendations to key stakeholders with a high degree of accuracy
• Strong knowledge of current Inbound and Demand Gen best practices and how to leverage various elements of marketing automation to fit the needs of various campaigns, Clients, and target audiences
• Leverage generative AI methods/tools (as appropriate and within predefined policies) to generate personas or insights, enhance workflow or strategy, and evaluate impact on campaign results
• Come up with creative ideas for clients to increase their online presence while achieving their online goals
• Create and manage dashboard and analytics reporting processes and data storytelling
• Ensure a stringent quality control process, billable time entry, and deadlines for all deliverables.

Digital Marketing Manager