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Senior Marketing Specialist
HCVTMarketing professional supporting proposal development and digital presence at HCVT. Contributing to growth initiatives and innovative technologies to enhance marketing effectiveness.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in proposal management, digital marketing, and SEO best practices, with a strong ability to develop and maintain reporting frameworks and dashboards. Capable of managing multiple projects and deadlines while collaborating effectively with stakeholders to support growth initiatives.
Highest-signal resume keywords
Proposal ManagementSEO Best PracticesReporting DashboardsProject ManagementDigital Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Proposal DevelopmentSEO OptimizationKeyword StrategyAnalytics FrameworksContent Planning
Soft Skills
Organizational SkillsCommunication SkillsSelf-StarterRelationship BuildingTactical Support
Tools & Technologies
HubSpotCRM SystemsAI ToolsPerformance Reporting Tools
Industry Keywords
Public AccountingProfessional ServicesGrowth InitiativesBrand AwarenessCampaign Performance
About the role
Key responsibilities & impact- Support proposal development with rapid turnaround times, including same-day or urgent requests.
- Manage proposal intake, prioritization, workflow coordination, and stakeholder communication.
- Partner with internal teams to develop clear, high-quality deliverables aligned with client needs.
- Contribute to improvements in proposal processes, including leveraging automation and AI tools.
- Track proposal activity and support performance reporting as needed.
- Partner closely with firm leadership, partners, and stakeholders to support growth initiatives and client-facing materials
- Assist with complex projects and initiatives tied to firm-wide branding efforts
- Support and execute website performance, optimization, design, and governance initiatives.
- Execute SEO and Answer Engine Optimization initiatives.
- Monitor keyword rankings, search visibility, and AI search performance.
- Develop recommendations to improve organic visibility and brand awareness.
- Coordinate content planning and content calendars.
- Monitor engagement and campaign performance.
- Develop and maintain reporting frameworks across Growth initiatives.
- Create dashboards and reporting for proposal activities, pipeline visibility, event ROI, SEO performance, etc.
- Analyze performance data and identify actionable opportunities.
- Present insights and recommendations to leadership and stakeholders.
Requirements
What you’ll need- 4+ years of experience in marketing operations, proposal management, digital marketing, or growth/BD operations within a public accounting or other professional services firm
- Experience supporting or executing proposal processes in a deadline-driven environment
- Experience building and maintaining reporting dashboards, analytics frameworks, and performance insights
- Strong understanding of SEO best practices, keyword strategy, metadata optimization, and search visibility
- Experience developing and managing social media strategy and content calendars
- Familiarity with HubSpot or other CRM systems
- Strong project management skills with the ability to manage multiple deadlines, tight deadlines, and competing priorities
- Independent, organized, self-starter that will provide tactical and strategic support to partners and key leaders
- Ability to quickly establish rapport and credibility with partners and professional teams, including operations and administration
- Ability to work occasional overtime to support urgent projects or firm events
- Travel periodically to other HCVT offices to support the growth function as directed (10-15%)
Benefits
Comp & perks- Visit the Benefits section to learn more