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Field Sales Engineer
HBK - Hottinger Brüel & KjærField Sales Engineer in hybrid role combining sales and technical expertise for HBK solutions. Responsible for territory sales and customer relationship management in automotive and industrial markets.
About the role
Key responsibilities & impact- Direct responsibility for sales performance, including full territory coverage and deal closure.
- Provide regular feedback to management on the business environment within the assigned territory.
- Identify new business opportunities while maintaining loyalty within the existing customer base.
- Establish and maintain professional relationships at all levels of customer organizations, including engineering, marketing, procurement, and senior management.
- Plan and conduct customer visits and presentations to promote HBK and develop business opportunities.
- Develop strategies to expand HBK’s presence in the automotive, military, machinery, education, energy, and other market segments.
- Maintain strong technical knowledge of HBK’s key products, with the ability to carry out basic hardware and software demonstrations.
- Participate in regional trade shows and conferences to generate new business opportunities.
- Develop and maintain sales forecasts in coordination with the internal sales team.
- Work closely with product marketing to identify key applications where HBK delivers differentiated value.
- Support marketing with application insights and market feedback.
- Record sales activities and opportunities diligently in the CRM system.
- Prospect for and develop new opportunities and contacts through social media, including LinkedIn, and by sharing HBK content.
- Take full responsibility for preparing quotations and commercial proposals using CRM tools and price lists.
- Prepare more detailed proposals based on tender or bid specifications.
- Provide business feedback to the company through reports and forecasts.
- Actively contribute to departmental meetings.
- Participate in promotional and marketing activities within your region.
- Use appropriate hardware, information, and materials to support the sales process.
- Conduct regular visits to prospective and existing customers, generating demand through consultative selling techniques.
- Acquire new customers and support colleagues with product- and technology-specific knowledge, fostering teamwork.
- Work closely with service departments to drive service-related sales activities.
- Provide post-sales support and order follow-up.
- Deliver pre-sales technical support to customers.
- Report monthly expenses using the corporate card.
- Promote HBK events and training programs.
- Work ethically and maintain confidentiality, respecting NDA-protected and other confidential HBK information.
- Provide monthly sales forecasts, ensuring that opportunities are properly recorded and updated in the CRM.
- Engage HBK specialists to support visits to strategic customers requiring specific technical expertise.
- Inform the GCC of items that need replenishment to ensure fast delivery to customers.
- Collaborate proactively with all departments, keeping them informed of customer needs.
- Work ethically, efficiently, and collaboratively, respecting individual and collective values and maintaining a respectful work environment.
- Submit the monthly sales forecast by the first day of each month, including comments on opportunities and strategic or key accounts.
- Submit general reports, such as demo equipment movement and expense reports, within the established deadlines.
Requirements
What you’ll need- Degree preferred in Mechanical Engineering (ME), Electrical Engineering (EE), or another technical discipline within engineering or the physical sciences.
- Experience selling one or more of the following product categories: acoustics, sound and vibration measurement, instrumentation, test and measurement, or sensors.
- The ideal candidate will have experience in mechanics, electrical engineering, acoustics, or measurement and testing.
- Self-driven and organized profile, with the ability to manage multiple tasks and projects simultaneously.
- Excellent verbal and written communication skills, along with the technical aptitude to learn a diverse product portfolio.
- Experience in instrumentation, testing, or data acquisition.
- Ability and experience in demonstrating technical products.
- Proven track record of sales success, with at least 10 years of experience meeting or exceeding sales targets.
- Strong commercial acumen.
- Solid IT skills, including Microsoft Office and CRM systems.
- Collaborative profile with strong teamwork skills.
- Proactive and positive attitude.
Benefits
Comp & perks- Health insurance
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales performanceterritory coveragedeal closuretechnical product demonstrationinstrumentationtest and measurementdata acquisitionacousticsmechanicselectrical engineering
Soft Skills
self-drivenorganizedverbal communicationwritten communicationteamworkproactive attitudecollaborativecommercial acumenconsultative sellingcustomer relationship management