Haymarket Media Group

Sales

• Perform RFP Intake including entry of information into Salesforce, setting up Google Sheets and Slides for team collaboration
• Carefully evaluate all client-supplied RFP materials to accurately interpret campaign objectives
• Maintain in-depth knowledge of all advertising products, inventory, and pricing
• Complete client-supplied templates with product information
• Track RFP progression within team project management tool & provide accurate ETAs for project milestones
• Collaborate with internal teams to curate custom audience groups that will be utilized for digital marketing
• Develop a strong understanding of digital media workflows for the Media Strategy team as well as adjacent departments
• Complete special projects with the guidance of a Media Strategist or Manager. Projects may include: analyzing business trends, maintaining team reference materials, identifying efficiencies in SOPs

Sales Planner

Data Analyst

• Develop and execute a roadmap for data monetization, turning raw audience assets into high-value commercial products and services
• Establish the "gold standard" for data delivery, ensuring the depth, quality, and frequency of reporting exceed client expectations
• Oversee the creation of robust dashboards and analytical frameworks that prove the value of marketing spend and campaign performance
• Lead client-facing consultations to translate complex data into "stories" and actionable future strategies
• Collaborate with the technical data engineering team under our web development/digital product department to ensure data models are scalable, integrated, and optimized for performance
• Oversee the management of audience data within the Customer Data Platform (CDP) to improve segmentation, retention, and personalized targeting

Head of Data Analytics – Insights

Account Manager

• Supports the management of the day-to-day activity of the account and the growth of business
• Builds and maintains positive client relationships with a focus on achieving client tactical execution objectives
• Ensures client expectations are met on all levels of program activity
• Develops and maintains contact with clients to ensure that the agency is aware of business opportunities and/or significant changes in client’s business structure; suggests additional programs and develops presentations for existing clients and focuses on organic growth of the business
• Maintains a strong knowledge of client organizations, products, disease states; begins to make recommendations based on marketing goals and customer insights
• Oversees project management of all account projects with a high-level working knowledge of all projects to assist in issue escalation/resolution
• Possesses a working knowledge of core agency capabilities and tactics
• Create POVs, contact reports, and creative/project brief documents; contributes to internal and external meetings with insights and feedback
• Develops and delivers client-ready presentations in conjunction with team lead
• Mentors junior level staff in daily activities; builds team skill set and expertise
• Demonstrates consistency in follow-through on all product tactical materials and plans, both internally and with the client, including the daily tracking of all jobs to coordinate efficient flow of jobs throughout the agency
• Reviews and evaluates all work prior to sending to client
• Completes all associated financial management tasks including budget tracking, and reconciliation development
• Takes an active role in leadership with all members of the team to ensure the accurate information exchange and smooth flow of product work
• Assumes other duties and responsibilities not specifically outlined but which are logically and properly inherent to the position and can add value.