Hawthorne Residential Partners

Marketing Manager

Hawthorne Residential Partners

full-time

Posted on:

Location Type: Remote

Location: North Carolina • South Carolina • United States

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Tech Stack

WordPress

About the role

  • Brand & Marketing Strategy: Lead, coach, and support a regional team of marketing professionals, providing direction, prioritization, and development.
  • Develop and oversee property-level marketing plans aligned with financial goals, market conditions, and performance trends.
  • Support new developments, lease-ups, and repositioning efforts with data-informed awareness strategies.
  • Partner with Digital, Creative, Customer Experience, and Corporate teams to execute campaigns, initiatives, and brand programs.
  • Ensure outreach marketing efforts are strategic, measurable, and aligned with leasing goals.
  • Guide development of local partnerships, sponsorships, and co-branded initiatives.
  • Analyze property performance data—including leads, tours, conversion, and online performance to identify opportunities and recommend strategic adjustments.
  • Monitor competitive positioning and market conditions to proactively adjust marketing strategy.
  • Develop and present monthly marketing performance summaries to regional and senior leadership.
  • Identify portfolio-wide trends in traffic, lead quality, conversion, and reputation performance.
  • Monitor campaign effectiveness across markets and ensure alignment with strategic objectives.

Requirements

  • A business or marketing-related degree or 5+ years' experience in marketing or related fields
  • Experience in multifamily, real estate, or hospitality strongly preferred.
  • Proficient in Multifamily software platforms (Yardi Voyager, RentCafe, Knock CMS)
  • Proficient in Adobe Creative Suite, Microsoft 365
  • Proficient in online marketing & analytics platforms (WordPress, Meta, Google Workspace, & Google Analytics)
  • Experience with digital forms and email platforms
  • Ability to work independently and with a team in a fast-paced environment.
  • Comfortable taking a project from concept to completion, including communication with team and vendors.
  • Perform work that is routine and organized.
  • Present professional appearance.
  • Strong attention to detail.
Benefits
  • Enjoy Your Time Off: Start with 22 days of vacation, sick, and personal time
  • Make an Impact: Enjoy 16 hours of paid volunteer time annually.
  • Recharge & Celebrate: 10 paid holidays + 1 floating holiday of your choice
  • 8 hours off to celebrate your birthday
  • Future Planning: Company 401(k) match to support your financial goals.
  • Financial Wellness Reimbursement: Resources to support your long-term financial health.
  • Referral Bonuses: Earn rewards for bringing great talent to the team.
  • Exclusive Discounts: Access to savings at over 1 million retailers and Hawthorne guest suite discounts.
  • Comprehensive Onboarding: Feel supported and prepared from day one.
  • Ongoing Learning: Tailored training programs to help you grow your skills and career.
  • Education Reimbursement: We invest in your continued learning.
  • Medical & Vision: Comprehensive plans designed for peace of mind.
  • Dental Insurance & Life Insurance: 100% company-paid coverage.
  • Paid Family Leave: Maternity, paternity, and adoption leave so you can focus on what matters most.
  • 24/7/365 Telehealth Access: Connect with doctors anytime, anywhere.
  • Wellness Incentives: Earn rewards for taking care of your health.
  • Long-Term Disability Plan: Added protection for life’s unexpected moments.
  • Leave Bank: Additional paid time off during medical emergencies or natural disasters.
  • Fitness Reimbursement: Cash toward your gym or fitness membership.
  • Mental Wellness Tools: Free premium health and wellness subscriptions (a $450 value).
  • New Parent Perk: One year of free diapers for growing families.*
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategydata analysiscampaign managementperformance measurementlead generationconversion optimizationproject managementonline marketinganalyticssponsorship management
Soft Skills
leadershipcoachingcommunicationteam collaborationindependenceattention to detailorganizational skillsstrategic thinkingpresentation skillsadaptability