Senior Product Marketing Manager

Hatch

Senior Product Marketing Manager driving go-to-market execution for AI agent platform at Hatch. Partnering across teams to influence product development and customer acquisition strategies.

Posted 5/26/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $106,000 - $198,000 per yearWebsite

About the role

Key responsibilities & impact

Drive GTM planning and execution for new Hatch feature launches
Maintain a deep understanding of the competitive landscape, industry trends, and customer needs
Assess market needs and conduct research to influence new product development
Develop differentiated narratives for customer acquisition and product adoption
Partner with Enablement, Sales, AMs, and Solution Engineers to ensure product adoption
Share market insights to develop deeper empathy for customers
Be a strategic partner for Growth, Event, and Customer Marketing leads
Build and maintain persona-level messaging frameworks
Track and synthesize win/loss data, produce battle cards and sales talk tracks
Treat AI as a multiplier in your day-to-day
Evolve your scope as the team and business grow

Requirements

What you’ll need

5+ years of product marketing experience at a B2B company
Strong competitive intelligence instincts
Working command of AI tools
A builder's mindset
Experience in SaaS and Home Improvement / Home Services industry a bonus

Benefits

Comp & perks

Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingcompetitive intelligencemarket researchcustomer acquisitionproduct adoptionmessaging frameworkswin/loss analysisbattle cardssales talk tracksAI tools

Soft Skills

strategic partnershipempathy for customersbuilder's mindset