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Hastings Direct

Conversion Rate Optimisation Executive – 12 Month FTC

Hastings Direct

Conversion Rate Optimisation Executive improving experimentation and digital customer journeys. Supporting propositions and MVPs for Hastings Direct, a UK digital insurance provider.

Posted 9/4/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in optimisation and experimentation within high-volume ecommerce environments, leveraging data-driven strategies to enhance commercial performance and user experience. Proficient in managing experimentation delivery, stakeholder engagement, and continuous improvement processes.

Highest-signal resume keywords
Optimisation And ExperimentationA/B Testing PlatformsData Analysis And InsightsUser Experience DesignEcommerce Performance

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Data-Driven Digital MarketingConversion-Centric StrategiesUser TestingWeb AnalyticsClient-Side TestingServer-Side TestingKPI DeliveryExperimentation DeliveryCompetitor AnalysisContinuous Improvement
Soft Skills
Stakeholder ManagementCommunicationCollaboration
Tools & Technologies
PowerBISnowflakeMonetateOptimizely
Industry Keywords
EcommerceDigital MarketingUser ResearchCustomer-Centric UXMVP Development

About the role

Key responsibilities & impact
  • Assist the Optimisation team in Digital New Business & Renewals with strategy and KPI delivery
  • Own end-to-end experimentation delivery
  • Prioritise experiments and manage the Optimisation Roadmap
  • Gather requirements and manage test briefing and sign-off with key stakeholders
  • Measure experiment results and recommend next steps
  • Maintain the Optimisation Roadmap and track activities, hypotheses and outcomes
  • Apply experimentation outcomes across the organisation
  • Conduct regular competitor analysis and provide insights
  • Monitor industry best practices
  • Drive continuous improvement across insight-led ideation, business prioritisation, customer-centric UX execution, build and QA processes, reporting, analysis and communications
  • Support the development and delivery of new propositions and MVPs to customers

Requirements

What you’ll need
  • Experience working in optimisation and experimentation with a proven track record of commercial success in a high-volume ecommerce business
  • Experience with data platforms such as PowerBI and Snowflake
  • Solid understanding of commercial performance
  • Experience as a data-driven digital/digital marketing professional
  • Ability to evaluate qualitative and quantitative data and turn it into conversion-centric digital strategies and online experiences
  • Knowledge of user testing, user research, web analytics, user segments and audiences
  • Hands-on experience with one or more A/B testing platforms, such as Monetate or Optimizely
  • Client-side testing experience is essential
  • Server-side testing experience is preferred
  • Experience in user experience design and website content
  • Applicants must not require sponsorship; the employer is unable to offer sponsorship
  • Successful applicants undergo credit and criminal record checks

Benefits

Comp & perks
  • Flexible hybrid working approach
  • Annual 4Cs performance bonus
  • 4x salary life assurance cover
  • Income protection at no extra cost
  • Matched pension contributions up to 10%
  • Discounts and cashback
  • Free independent mortgage advice
  • Free access to financial wellbeing support
  • Thrive mental health app
  • 24/7 colleague assistance programme
  • In-house mental health first aiders
  • Support groups and dedicated mental wellbeing team
  • 25 days annual leave plus bank holidays
  • Option to buy or sell one week of annual leave
  • Health care cashback plans
  • Dental plans
  • Discounted health assessments
  • Cycle to work scheme
  • Tech schemes
  • Discounted and free onsite facilities
  • Social events throughout the year
  • Training and development support