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Conversion Rate Optimisation Executive – 12 Month FTC
Hastings DirectConversion Rate Optimisation Executive improving experimentation and digital customer journeys. Supporting propositions and MVPs for Hastings Direct, a UK digital insurance provider.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in optimisation and experimentation within high-volume ecommerce environments, leveraging data-driven strategies to enhance commercial performance and user experience. Proficient in managing experimentation delivery, stakeholder engagement, and continuous improvement processes.
Highest-signal resume keywords
Optimisation And ExperimentationA/B Testing PlatformsData Analysis And InsightsUser Experience DesignEcommerce Performance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data-Driven Digital MarketingConversion-Centric StrategiesUser TestingWeb AnalyticsClient-Side TestingServer-Side TestingKPI DeliveryExperimentation DeliveryCompetitor AnalysisContinuous Improvement
Soft Skills
Stakeholder ManagementCommunicationCollaboration
Tools & Technologies
PowerBISnowflakeMonetateOptimizely
Industry Keywords
EcommerceDigital MarketingUser ResearchCustomer-Centric UXMVP Development
About the role
Key responsibilities & impact- Assist the Optimisation team in Digital New Business & Renewals with strategy and KPI delivery
- Own end-to-end experimentation delivery
- Prioritise experiments and manage the Optimisation Roadmap
- Gather requirements and manage test briefing and sign-off with key stakeholders
- Measure experiment results and recommend next steps
- Maintain the Optimisation Roadmap and track activities, hypotheses and outcomes
- Apply experimentation outcomes across the organisation
- Conduct regular competitor analysis and provide insights
- Monitor industry best practices
- Drive continuous improvement across insight-led ideation, business prioritisation, customer-centric UX execution, build and QA processes, reporting, analysis and communications
- Support the development and delivery of new propositions and MVPs to customers
Requirements
What you’ll need- Experience working in optimisation and experimentation with a proven track record of commercial success in a high-volume ecommerce business
- Experience with data platforms such as PowerBI and Snowflake
- Solid understanding of commercial performance
- Experience as a data-driven digital/digital marketing professional
- Ability to evaluate qualitative and quantitative data and turn it into conversion-centric digital strategies and online experiences
- Knowledge of user testing, user research, web analytics, user segments and audiences
- Hands-on experience with one or more A/B testing platforms, such as Monetate or Optimizely
- Client-side testing experience is essential
- Server-side testing experience is preferred
- Experience in user experience design and website content
- Applicants must not require sponsorship; the employer is unable to offer sponsorship
- Successful applicants undergo credit and criminal record checks
Benefits
Comp & perks- Flexible hybrid working approach
- Annual 4Cs performance bonus
- 4x salary life assurance cover
- Income protection at no extra cost
- Matched pension contributions up to 10%
- Discounts and cashback
- Free independent mortgage advice
- Free access to financial wellbeing support
- Thrive mental health app
- 24/7 colleague assistance programme
- In-house mental health first aiders
- Support groups and dedicated mental wellbeing team
- 25 days annual leave plus bank holidays
- Option to buy or sell one week of annual leave
- Health care cashback plans
- Dental plans
- Discounted health assessments
- Cycle to work scheme
- Tech schemes
- Discounted and free onsite facilities
- Social events throughout the year
- Training and development support