Performance Marketing Manager, Paid Social

Harvey

Senior Performance Marketing Manager aligning paid social campaigns with Harvey's growth strategy. Leading audience-driven initiatives across LinkedIn, Meta, and emerging platforms for pipeline and revenue generation.

Posted 6/10/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $136,000 - $204,000 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end strategy, execution, and optimization of paid social campaigns across LinkedIn, Meta, and emerging social platforms, managing a significant budget to hit aggressive pipeline targets.
Build full-funnel programs that generate awareness, engagement, pipeline, and revenue across enterprise audiences.
Develop audience strategies leveraging first-party data, account-based targeting, lookalike modeling, and platform-native targeting capabilities.
Design and run experiments across creative, messaging, audiences, landing pages to identify scalable growth opportunities.
Continuously evaluate emerging channels, ad formats, audience targeting and platform capabilities to expand reach and improve efficiency.
Establish testing frameworks and best practices that improve campaign performance over time.
Collaborate closely with lifecycle marketing, content, and brand teams to ensure paid social campaigns are integrated into holistic customer journeys with consistent messaging.
Partner with design teams to develop compelling campaign concepts and provide performance-driven feedback on messaging and creative assets.
Work closely with Marketing Operations and Analytics teams to ensure accurate attribution, measurement, and reporting.

Requirements

What you’ll need

5–7+ years of experience managing paid social programs in B2B SaaS, with a strong focus on pipeline and revenue generation.
Deep expertise across LinkedIn, Meta, and YouTube advertising platforms.
Proven success scaling paid social programs while improving efficiency and business outcomes.
Strong analytical capabilities with experience using performance data to drive strategic decisions.
Experience building and executing campaigns targeting enterprise buyers with long and complex sales cycles.
Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks.
Ability to operate both strategically and tactically—you can define the roadmap and execute the details.
Excellent communication skills and experience collaborating across marketing, operations, and sales teams.

Benefits

Comp & perks

Comprehensive health, dental and vision coverage
Retirement benefits (401k match up to 4%)
Flexible PTO
Offers Equity
Offers Bonus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid social campaignsaccount-based targetinglookalike modelingattributionconversion trackingCRM integrationsmarketing measurement frameworksdata analysiscampaign executionpipeline generation

Soft Skills

analytical capabilitiesstrategic thinkingtactical executioncommunication skillscollaborationcreativityfeedback provisionproblem-solvingadaptabilityproject management