Field Marketing Manager

Harvey

Field Marketing Manager executing field marketing strategy including events and campaigns to drive pipeline in US. Working closely with GTM team to align efforts with business objectives.

Posted 5/29/2026full-timeDallas • Texas • 🇺🇸 United StatesMid-LevelSenior💰 $112,000 - $168,000 per yearWebsite

About the role

Key responsibilities & impact

Own the planning and execution of US field marketing programs, including first-party events (executive dinners, roundtables, workshops, community building events) and third-party events (conferences, sponsorships, partner activations).
Design and deliver field marketing initiatives that drive measurable pipeline and lead generation, aligned to regional targets, priority accounts, and GTM objectives.
Partner closely with the US GTM team to develop territory-based and account-focused event strategies, including pre- and post-event engagement and follow-up.
Manage end-to-end event delivery, including budgets, logistics, vendors, agencies, on-site execution, and post-event reporting.
Lead the development of scalable field marketing playbooks, processes, and best practices to support growth and consistency globally.
Own and manage relationships with external agencies, event partners, and third-party organizers, ensuring high-quality delivery and strong ROI.
Track, analyze, and report on the performance of field marketing activities, using data and insights to continuously improve impact and efficiency.

Requirements

What you’ll need

4–7 years of experience in field marketing, event marketing, or demand generation within B2B SaaS or professional services.
Proven ability to deliver high-impact field events and activations that drive measurable pipeline and lead generation.
Strong experience partnering with Sales on territory-based or account-focused marketing initiatives.
Excellent communication, organization, and stakeholder management skills, with a high bar for execution and detail.
Familiarity with tools such as Salesforce, Marketo (or similar), and event platforms is highly desirable.
Experience marketing to legal, financial services, consulting, or other high-touch professional audiences is a plus.

Benefits

Comp & perks

Comprehensive health, dental and vision coverage
Retirement benefits (401k match up to 4%)
Flexible PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingevent marketingdemand generationpipeline generationlead generationevent strategyevent deliverybudget managementdata analysisreporting

Soft Skills

communicationorganizationstakeholder managementexecutionattention to detail