Social Media Advertising Strategist
Abe
Social Media Specialist
Harvest Hosts
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $45,000 - $55,000 per year
Job Level
JuniorMid-Level
About the role
- Manage and grow our organic social media presence across Facebook, Instagram, YouTube, Reddit, and other platforms for the Harvest Hosts, Boondockers Welcome, Escapees, and CampScanner brands. Goal: double engagement year-over-year.
- Develop and publish high-quality, engaging content that drives lead generation and community growth.
- Answer all comments and questions on social media channels, including customer support-related content and direct messages.
- Design graphics, images, and video content for posts.
- Proactively source user-generated content from members, followers, and Hosts for marketing use.
- Edit short-form and long-form videos optimized for each platform.
- Collaborate with partners on sponsored campaigns.
- Develop and maintain a content marketing strategy for all social channels.
- Produce monthly reporting packages detailing traffic, leads, engagement trends, and opportunities for improvement.
- Support additional marketing initiatives and projects as assigned.
Requirements
- 2–4 years of professional social media marketing experience managing multi-platform accounts.
- Proven success in growing and engaging large communities (100k+ combined followers on Facebook/Instagram preferred).
- Strong skills in content creation — including copywriting, photo/video editing, and graphic design.
- Familiarity with Google Workspace (Docs, Sheets, Slides) and leading social media platforms.
- Ability to analyze metrics and translate data into actionable insights.
- Excellent communication skills and an eye for brand consistency.
- Highly organized with strong project management skills and the ability to meet deadlines in a fast-paced environment.
- Preferred: Experience with Canva, Adobe Photoshop, and scheduling tools such as Hootsuite.
- Preferred: Knowledge of social analytics platforms and performance reporting.
- Preferred: Video editing skills for Reels, TikTok, and YouTube.
- Preferred: Prior experience with content marketing strategy and influencer/affiliate partnerships.
- Preferred: Background or personal interest in RV travel or the RV lifestyle.
