Senior Marketing Associate

HarperCollins Publishers

Senior Marketing Associate for HarperCollins Publishers creating innovative content for corporate social media channels. Focus on short-form video storytelling and cross-functional collaboration.

Posted 5/25/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $65,000 per yearWebsite

About the role

Key responsibilities & impact

Under minimal supervision develops and executes innovative social media marketing plans for HarperCollins corporate social accounts (Instagram, TikTok, Facebook, X, Pinterest, YouTube)
Coordinates TikTok Shop campaigns: manages product links, tracks results, and works directly with internal and external partners to drive conversions
Analyzes performance on key social analytics tools to identify trends
Presents plans to leadership to turn insights into recommendations and new content strategies
Works directly with authors and publishing stakeholders to develop and plan campaigns and share deliverables
Contributes to content production: creates original short-form videos, adapts brand and author assets for social use, and collaborates with the creative team on social-first design
Coordinates marketing efforts with internal departments: works with publisher and brand teams to align messaging, calendars, and creative

Requirements

What you’ll need

2–3 years of experience in social media or digital marketing (brand or agency)
Comfortable navigating analytics tools (Sprout Social, Meta Insights, TikTok analytics, Google Analytics, Excel)
Strong copywriting skills
Strong public speaking skills to present to key internal and external stakeholders
Experience creating simple, short-form video
A high degree of curiosity, agility, and initiative
Bachelor’s in Marketing or related field

Benefits

Comp & perks

comprehensive and highly competitive benefits package
variety of physical health benefits
retirement and savings benefits
caregiving benefits
emotional well-being benefits
transportation benefits
elective benefits employees may select

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media marketingdigital marketingcopywritingvideo creationanalytics

Soft Skills

public speakingcuriosityagilityinitiative

Certifications

Bachelor’s in Marketing