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eCommerce Brand Director
HarperCollins PublisherseCommerce Brand Director responsible for driving sales and executing eCommerce campaigns. Leading cross-platform strategies and coordinating various marketing initiatives at HarperCollins US.
About the role
Key responsibilities & impact- Responsible for driving sales and ensuring net sales and contribution targets are met
- Concept and lead execution for campaigns
- Own coordination of campaigns across email, SMS, social media and paid marketing
- Lead strategy for visual and written messaging
- Forecasting and inventory management for key titles
- Promotional and pricing strategies and execution
- Own and drive strategic vision and KPI planning
- Lead campaign planning and cross-functional alignment processes
- Lead regular and ad hoc analytics reviews and reporting
Requirements
What you’ll need- A minimum of 7 years of digital marketing experience
- At least 5 years in an eCommerce/direct-to-consumer setting
- Shopify experience is required
- Experience working across digital marketing platforms including social media, email, SMS marketing, and performance marketing
- Experience developing and creating eCommerce campaigns in a DTC/B2C setting
- Deep understanding of eCommerce fundamentals
- Previous P&L ownership and understanding of business financials and sales channel responsibilities
Benefits
Comp & perks- Comprehensive and highly competitive benefits package
- Physical health benefits
- Retirement and savings plans
- Caregiving benefits
- Emotional wellbeing benefits
- Transportation benefits
- Elective benefits employees may select to best fit their needs.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingeCommercecampaign planninganalyticsforecastinginventory managementpromotional strategiespricing strategiesP&L ownershipKPI planning
Soft Skills
leadershipstrategic visioncross-functional alignmentcommunicationcoordination