Manager/Senior Manager, Advertising

HarperCollins Publishers

Advertising Manager at HarperCollins overseeing media buying and digital advertising campaigns. Collaborating with publishing teams and optimizing advertising strategies across various platforms.

Posted 4/29/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $75,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Oversee media buying across HarperCollins adult and children’s titles, under the direction of Director, Advertising (roughly 40 titles/season)
Execute paid social advertising campaigns across multiple self-serve platforms including, but not limited to, Meta, TikTok, SnapChat, and Reddit, ensuring campaigns are set up accurately with strong attention to detail
Advise on advertising strategies based on past and current campaign performance
Regularly update marketing teams on status and performance of live campaigns, and provide and implement recommendations for improvement
Set up and launch programmatic campaigns via The Trade Desk
Weekly and ad hoc reporting for high-level campaigns
Handle all invoicing and internal “client” support issues promptly and professionally
Support the Director, Advertising in developing and executing presentations and final campaign reporting

Requirements

What you’ll need

4 year college degree or equivalent work experience
4+ years advertising media buying experience
Strong hands-on experience with Meta ads is required; experience with other social advertising platforms like Snapchat, TikTok, Pinterest, etc. is strongly preferred
Must have deep familiarity with modern Meta campaign structure and best practices
Proven ability to manage high campaign volume with strong attention to detail
Highly analytical; able to review performance data and identify opportunities and clear action items to improve
Must have agency or “internal client services” experience and thrive on working closely with different teams and satisfying multiple stakeholders in a fast-paced environment
Proficiency with creative development tools (e.g. Canva, Veo3) and AirTable a plus
Strong presentation skills
Background in consumer marketing preferred

Benefits

Comp & perks

Comprehensive and highly competitive benefits package
Physical health benefits
Retirement and savings benefits
Caregiving support
Emotional wellbeing programs
Transportation benefits
Elective benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

media buyingpaid social advertisingprogrammatic campaignscampaign performance analysisinvoicingcreative development

Soft Skills

attention to detailanalytical skillspresentation skillsclient servicesstakeholder management